Content Marketing Specialist

Marketing Remote, United States


Job Summary

The Content Marketing Specialist at BlackLine will be responsible for researching, conceptualizing, and writing content in multiple formats to fuel BlackLine’s overall content strategy. This individual will also be responsible for copy editing content to ensure quality and adherence to BlackLine’s brand and style guidelines. This individual must have strong written and oral communication skills and a passion for writing and content creation, with the ability to distill complex concepts into clear, actionable content across the marketing funnel.


Roles and Responsibility 

  • Work cross-functionally to create content across the content marketing funnel
  • Provide copy editing support to the marketing organization to ensure the consistency and quality of content across mediums and channels and alignment with BlackLine content and brand guidelines
  • Support end-to-end processes related to content creation and distribution to enforce content operations and governance best practices
  • Work cross-functionally to Identify and evaluate opportunities for content optimization
  • Keep up to date with content trends, audience preferences, emerging technology, and industry standards
  • Monitor and report on content performance to fuel strategic content recommendations
  • Perform other duties as assigned 

Required Qualifications

Years of Experience in Related Field: 2+ years of experience in a professional role, creating content (marketing, education, other).

Education: Bachelors degree or equivalent work experience

Technical/Specialized Knowledge, Skills, and Abilities:

  • Experience developing content across multiple content mediums (e.g., blogs, videos, etc.)
  • Understanding of inbound marketing and demand generation best practices
  • Experience working cross-functionally on content strategy initiatives
  • Experience working on a content team in the B2B software space
  • Experience creating and managing editorial calendars
  • Experience working with cross-functional teams to distill complex requirements and ideas into clear, actionable content across the marketing funnel
  • Knowledge of and experience developing content that maintains a consistent and appropriate tone across varied channels
  • Understanding of content governance best practices
  • A diverse portfolio of work


  • Highly organized and deadline-driven
  • Proven ability as a self-starter, with the ability to succeed in a fast-paced and rapidly changing environment
  • Flexibility to work with global teams in multiple time zones


Preferred Qualifications

  • Knowledge of or experience in Accounting
  • Experience working in content operations or project management platforms such as Kapost and Wrike
  • Experience authoring and publishing content in a CMS


Working Conditions

Work is primarily sedentary in nature: no special demands are required.

Equal Employment Opportunity

BlackLine believes that our diversity is one of our greatest strengths, and we do not tolerate discrimination. It is our policy to recruit, hire, train, and promote individuals, as well as administer any and all personnel actions, without regard to sex (including pregnancy, childbirth, breastfeeding or related medical conditions), race, natural hair, religion (including religious dress and grooming practices), color, gender (including gender identity and gender expression), national origin (including language use restrictions and possession of a driver's license issued under Vehicle Code section 12801.9), ancestry, physical or mental disability, medical condition, including HIV and AIDS, genetic information, marital status, registered domestic partner status, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law or ordinance or regulation.

We’re proud to continue to stand by this policy and will grow our company with attention to this instrumental belief in our hiring and promotion practices.

We encourage applications from all qualified candidates and will reasonably accommodate applicants’ needs in accordance with applicable law throughout all stages of the recruitment and selection process. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to [email protected]