Content Marketing Manager

GTM - Marketing Paris, France


It's fun to work in a company where people truly believe in what they're doing!

At Blackline, we're committed to bringing passion and customer focus to the business of enterprise applications.

Since being founded in 2001, BlackLine has become a leading provider of cloud software that automates and controls the entire financial close process. Our vision is to modernize the finance and accounting function to enable greater operational effectiveness and agility. We are committed to delivering innovative solutions and services to empower accounting and finance leaders worldwide to achieve Modern Finance.

Work, Play, and Grow at BlackLine!


Make Your Mark:

BlackLine empowers our team members to be change agents and always seek new and innovative ways to solve problems. We are experiencing explosive growth and looking for passionate and talented people to join our team.

BlackLine is looking for our next Content Marketing Manager covering the French region. With the end goal of driving key engagement and awareness in the region, this position will be responsible for researching, conceptualising, and writing valuable demand gen content that will attract, engage, and convert. This individual must have a passion for writing and content creation, with a keen interest in presenting business and technology information with a fresh, smart perspective. Join BlackLine and help us shape Accounting and Finance to evolve at the speed of business!



What you'll be doing

     As Content Marketing Manager you'll be expected to hold the following responsibilities

  • Focus on SEO-driven content and follow content marketing best practices to continuously improve the digital experience.
  • Proficient content writer for the BlackLine blog, with the ability to identify and interview internal and external subject matter experts, craft concise copy, and develop new story ideas to drive traffic and influence conversions.
  • Write landing pages for content assets and promotions, with an eye for continuous optimization and interest in A/B testing to refine key messages that resonate with our target audiences
  • Edit the content of others for clarity, quality and to ensure it maintains agreed style and tone
  • Partner with Product Marketing to prioritise and project manage the translation of existing relevant content into German.
  • Interview customers for valuable insights and local case study development.
  • Engages daily with the Digital, Web, and Demand Gen teams to ensure content is optimized for performance.
  • Work closely with external agencies on the SEO content strategy and the Content Marketing team on the blog editorial calendar.
  • Provide writing resource coverage for top-of-funnel and thought leadership assets, including infographics, eBooks, tips & tricks, lists, and more.
  • Support the Global Programs team with email writing, including nurture series, ABM series, and webinar/event promotions as needed.



What you'll bring

Minimum 3 years of relevant experience in content marketing or writing experience for B2B technology companies, agencies, or journalistic outlets

Bachelor's degree in Journalism, Communications, or related field

Exceptional writing skills catering to an executive and mid-level management audience. Don't follow the crowd, be creative with your content to stand us out

It's not a big problem if you don't have Accounting and Finance experience, but you'll need to demonstrate a genuine passion and interest in the industry and a proven ability to simplify the seemingly complex

Experience executing on SEO strategies as part of content development; understands best practices relating to on-page and off-page SEO, internal and external linking structure, as well as site architecture; experience with Google Analytics or other platforms for measuring content efficacy

Proven experience writing research-backed thought leadership content, preferably to an accounting and finance audience

Working with cross-functional marketing teams in a complex organization, such as Product Marketing, Programs, Client Marketing, Demand Gen, Digital, or Web

Experience working in content operations or project management platforms (Kapost, Wrike)

Experience authoring and publishing content in a CMS (Prismic)

Experience working with external digital or content marketing agencies

Interest in content performance and content intelligence, with the ability to monitor KPIs and content metrics on an ongoing basis and make sound business recommendations to continuously improve content consumption

Fluent in British English language and grammar


Education: Bachelor's degree in Journalism, English, Marketing, or equivalent experience


Equal Employment Opportunity

BlackLine believes that our diversity is one of our greatest strengths, and we do not tolerate discrimination. It is our policy to recruit, hire, train, and promote individuals, as well as administer any and all personnel actions, without regard to sex (including pregnancy, childbirth, breastfeeding or related medical conditions), race, natural hair, religion (including religious dress and grooming practices), color, gender (including gender identity and gender expression), national origin (including language use restrictions and possession of a driver's license issued under Vehicle Code section 12801.9), ancestry, physical or mental disability, medical condition, including HIV and AIDS, genetic information, marital status, registered domestic partner status, age, sexual orientation, military and veteran status or any other basis protected by federal, state or local law or ordinance or regulation.

We’re proud to continue to stand by this policy and will grow our company with attention to this instrumental belief in our hiring and promotion practices.

We encourage applications from all qualified candidates and will reasonably accommodate applicants’ needs in accordance with applicable law throughout all stages of the recruitment and selection process. If you need a reasonable accommodation to assist with your job search or application for employment, please contact us by sending an email to [email protected]