Senior Director Product Marketing

Global Marketing & Communications United States


Description

Senior Director Product Marketing

Remote – US

 

 

The Opportunity:

Anthology offers the largest EdTech ecosystem on a global scale, supporting over 150 million users in 80 countries. Our mission is to provide dynamic, data-informed experiences to the global education community so that learners and educators can achieve their goals.    

   

  

We believe in the power of a truly diverse and inclusive workforce. As we expand globally, we are committed to making diversity, inclusion, and belonging a foundational part of not only our hiring practices but who we are as a company.   

   

  

For more information about Anthology and our career opportunities, please visit www.anthology.com.  

 

 

The Product Marketing team at Anthology builds and tells stories for the education community and help solve a wide variety of challenges. Team members work in a dynamic, fast-paced environment, and interface directly with clients to understand workflows and teaching scenarios, with sales to help schools understand the value of Anthology’s solutions, and with other marketing groups to get the message out to the market.  

 

 

As Senior Director Product Marketing Manager, you will be a face and a voice of Anthology’s solutions, both internally and externally. Core to this role is the development, execution, and continual refinement of the integrated marketing plan, focusing on awareness-building, lead generation, and sales enablement to attain key corporate metrics. 

 

 

Primary responsibilities will include: 

  • Developing an in-depth understanding of the target market, personas needs and pains, and associated buyer journey
  • Developing and maintaining broad market and competitive knowledge related to your product’s market(s)
  • Collaborating across industry and product management to deliver market-ready solutions designed to inform and drive corporate market and field activities
  • Mentoring and fostering career growth for direct reports and helping the team maximize its full potential and value
  • Providing resource planning and direction to the Product Marketing team and overseeing project management to ensure the team is supported, staffed appropriately, and focused on priorities
  • Continuously striving to operations by optimizing the team’s efficiency and effectiveness in competitive analysis, market research, asset creation and sales enablement.
  • Defining solution positioning and messaging, including identification of client and prospect needs, and competitive differentiators
  • Working with the regional field marketing teams to communicate Anthology’s proposition to appropriate personas for customers and prospects
  • Managing and developing the creation of effective sales tools and assets, including sales training
  • Choregraphing solution campaign strategy and roadmap across the entire portfolio of solutions and creating compelling content to create awareness and drive leads
  • Being a reliable, thoughtful, effective voice for strategies and tactics to support the sales of portfolio solutions
  • Being a thought leader within the Community Engagement organization to influence the quality of messaging, market awareness and sales effectiveness.
  • Identifying and partnering with 3rd party industry experts to gain insights and identify opportunities to generate engagement via white papers, case studies, customer spotlights, blog posts, events, etc.
  • Evangelizing Anthology solutions at industry conferences and online forums as a presenter and educational technology expert
  • This role requires approximately 10% travel

 

 

The Candidate: 

Required skills/qualifications: 

  • 5+ years of marketing management experience preferably with SaaS or technology products or equivalent experience
  • A minimum of a bachelor’s degree; Marketing or Business degree is preferred 
  • Demonstrated experience developing proactive marketing campaigns 
  • Understanding of and experience working within a Pragmatic Marketing framework or similar 
  • Ability to translate client needs into marketing requirements and effective messaging and positioning
  • Excellent communication and presentation skills with ability to effectively influence and communicate cross-functionally with senior levels of management within Anthology and across external partners
  • Superior analytical and problem-solving skills
  • Ability to work and thrive in a fast-paced, cross-functional environment
  • Excellent team player and collaborator that brings people together for common goals

 

 

Preferred skills/qualifications: 

  • Practical experience in K-12 education 
  • Experience with principles of content marketing and demand generation 
  • Experience working with marketing automation tools like Eloqua 
  • A can-do attitude with passion and enthusiasm 

 

 

This job description is not designed to contain a comprehensive listing of activities, duties, or responsibilities that are required. Nothing in this job description restricts management's right to assign or reassign duties and responsibilities at any time.   

 

Blackboard is an equal employment opportunity/affirmative action employer and considers qualified applicants for employment without regard to race, gender, age, color, religion, national origin, marital status, disability, sexual orientation, gender identity/expression, protected military/veteran status, or any other legally protected factor.  

 

 

This position is not available for candidates residing in the following states: CO, CA, MA

 

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