Brand Manager

Location:  London, United Kingdom Category: Commercial Operations

Description

BioMarin is the world leader in delivering therapeutics that provide meaningful advances to patients who live with serious and life-threatening rare genetic diseases. We target diseases that lack effective therapies and affect relatively small numbers of patients, many of whom are children. These conditions are often inherited, difficult to diagnose, progressively debilitating and have few, if any, treatment options. BioMarin will continue to focus on advancing therapies that are the first or best of their kind.

BioMarin’s Commercial organization supports our global sales and marketing efforts around the world. Our global sales force continues to solidify the company’s commercial presence in the United States and Europe and is rapidly growing in other regions, such as Latin America, the Middle East and Asia-Pacific. Come join our team and make a meaningful impact on patients’ lives.


BioMarin focuses on rare genetic disorders with high unmet medical need. Whether it be providing communities with their first treatment option, or improving upon the current standard of care, we focus on conditions where we believe we can make a meaningful impact.

Our scientific curiosity, pioneering spirit and fundamental understanding of the conditions we seek to treat make it possible to take on the biggest challenges in rare disease, resulting in first-in-class or best-in-class therapies.

BioMarin is committed to the translation of genetic discoveries into medicines with the potential to change the course of rare diseases. We focus on conditions with precisely understood mechanisms and develop targeted therapeutic interventions that address the underlying cause of the disease.

The EMEA Brand Management Team is responsible for the development of regional brand strategies and operational activities across Europe, Middle East, and Africa. The team partner with cross-functional and global teams to ensure that the strategic direction and activities drive brand performance and at the same time are patient-centric. Market, HCP, and patient insights from countries are used to drive global and regional brand development, lifecycle management and business performance.

This is an exciting time for the Brand Management function as it looks to make a step-change approach to how it optimises in-person and non-person (digital) engagement with key stakeholders.

COMPETENCIES

  • Strategic Orientation
  • Communication and Collaboration
  • Customer Focus
  • Innovation and Change
  • Results Orientation
  • Ethics

 

 

RESPONSIBILITIES

  • Marketing Support: deliver marketing activities, campaigns, and projects, assist with the management of the internal approval process (through Veeva PromoMats); work with BioMarin’s advertising agency to ensure all materials are current and in date, and the iPad promotional management system (Pitcher) to publish collateral to support the field-based country teams, and assist in maximising new marketing channels, including digital and e-platforms
  • Support on the development of specific EMEA brand marketing collateral, promotional and non-promotional materials, programmes, and activities to optimise product performance and market opportunities:
    • Work closely with the brand management team, country field teams, market access and medical teams to develop materials
    • Ensure all materials, programmes and activities are reviewed and approved in accordance with standard operating procedures (SOPs) and comply with codes of practices for the pharmaceutical industry
  • Be the ‘go to’ person, for internal and key external stakeholders for programmes and initiatives - providing updates on progress and deliverable as well as communicating insights and learnings
  • Act as an advocate, driving collaboration with stakeholders, and by communicating with passion and energy inside and outside the company
    • Actively collaborate with country teams to build relationships, trust, and two-way communication to drive commitment and alignment to strategy
    • Taking direction from the Senior Brand Manager and working closely with other brand team members and country teams to organise international congresses and symposia
    • Assist with the analysis of the business environment to gain meaningful insights to understand the needs of HCPs and other relevant stakeholders
    • Understand the challenges in specific countries and work with the country teams to develop appropriate collateral with clear guidance on their utilisation
  • Work closely with the Zone leads, MOMs, Sales directors/managers, CMs and TMs on campaigns and projects spanning brand awareness, engagement, and new lead generation activities
  • Work closely with the Senior Brand Manager to build the reputation of BioMarin as a credible partner across the EMEA region
    • Ensure credibility and professionalism in all product communication activities and materials
  • Work in close collaboration with colleagues in medical affairs, market access, regulatory and patient advocacy
  • Work closely with the Senior Band Manager to build collaborative relationships with relevant professional medical and patient societies
  • Operate within agreed budgets ensuring optimal investment of promotional resources:
    • Work closely with the Senior Brand Manager to monitor and analyse the impact of activities within the promotional mix to maximise effectiveness
    • Work with the Senior Brand Manager and the finance team to ensure that planned expense estimates are accurate and regularly updated to reflect any deviations from plan – update monthly tracker
    • Work with the Senior Brand Manager to manage agencies and contractors effectively to ensure high quality outputs and value for money
  • Maintain up-to-date expertise and knowledge in the therapy area through self-learning, by reading clinical publications, gathering feedback from country teams, key opinion leaders (KOLs), and from business intelligence sources

Required Knowledge, Skills, and Abilities

  • “Can do” attitude to focus self and team on project delivery
  • Ability to develop strong relationships with a diverse set of individuals and groups
  • Ability to influence and generate commitment from others without direct authority through a solid understanding of stakeholders' needs and motivations
  • Robust Administration skills: extremely organised with a high level of attention to detail
  • Strong IT skills including Word, Excel, and PowerPoint
  • Ability to work on own initiative and as part of a cross-functional team
  • Excellent verbal and written interpersonal/communication skills
  • Ability to understand and interpret complex data
  • Ability and willingness to learn

Required/Preferred Education and Licenses

  • Bachelor’s Degree or equivalent
  • Marketing education an advantage

Description of Physical Demands

  • Responsibilities may require working outside of “normal” hours, to meet business demands
  • International travel and being away from home for periods of time

Diversity

Valuing Difference. Driving Inclusion.

  • BioMarin seeks to attract and employ the best people from the widest talent pool because creating value through diversity is what makes BioMarin strong as an organisation. We encourage an inclusive culture where people can be themselves, are valued for their strengths and are empowered to be the best they can be.

 

 

Note:  This description is not intended to be all-inclusive or a limitation of the duties of the position.  It is intended to describe the general nature of the job that may include other duties as assumed or assigned.

 






We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.