CLN2 Senior Brand Manager

Location:  London, United Kingdom Category: Marketing

Description

 

CLN2 Senior Brand Manager

BioMarin focuses on developing first-in-class or best-in-class therapeutics that provide meaningful advances to patients who live with serious and life-threatening rare genetic diseases. BioMarin’s success stems from its focus on science and the hope its therapies may bring to patients. These patient populations suffer from diseases so rare that they can affect as few as 1,000 people worldwide. The conditions are often inherited, difficult to diagnose, progressively debilitating and have few, if any, treatment options.

Since 1997, BioMarin has developed innovative biopharmaceuticals for rare diseases driven by genetic causes. This is a testament to the company’s passion and dedication to patients with serious unmet medical needs. BioMarin currently has six products on the European market and is actively developing new, innovative therapies to treat rare genetic diseases.

Consistent with BioMarin’s origins and a real entrepreneurial thread, it is a dynamic pharmaceutical organization with passionate employees. Patients are at the centre of everything BioMarin stands for and it seeks out individuals who want to make a difference and improve the lives of patients.

The EUMEA Brand Management Team is responsible for the development of regional brand strategies and operational activities across Europe, Middle East and Africa. The team partner with cross-functional and global teams to ensure that the strategic direction and activities drive brand performance and at the same time are patient-centric. Market, HCP and patient insights from countries are used to drive global and regional brand development, lifecycle management and business performance. The role will be working within the Enzyme Replacement Therapy area.

RESPONSIBILITIES

  • Lead on the development of specific EUMEA marketing collateral, promotional and non-promotional materials, programmes and activities to optimise product performance and market opportunities:
    • Collaborate closely with the ERT Brand Management Director, EUMEA, Country field-based sales teams, market access and medical teams to develop effective materials
    • Ensure all materials, programmes and activities are reviewed and approved in accordance with BioMarin standard operating procedures (SOPs)
  • Maintain up-to-date expertise and knowledge in the therapy area through self-learning, by gathering feedback from country teams, key opinion leaders (KOLs), and from business intelligence sources
  • Act as a champion driving collaboration with key stakeholders, and by communicating compelling brand messages with passion and energy inside and outside the company
    • Actively collaborate with country teams to build relationships, trust and two-way communication to drive commitment and alignment to strategy
    • Work with the ERT Brand Management Director and other brand team members and country teams to organise international congresses and symposia
  • Cross-functional working with the ERT brand team, country territory managers, HCPs and external third-party agencies:
    • Work with country sales teams to gain meaningful insights to understand the needs of HCPs and other relevant stakeholders
    • Understand the challenges in specific countries and work with the country teams to develop appropriate collateral with clear guidance on their utilisation
    • Develop tailored content - based on HCP segmentation and adoption status
    • Commitment to support Zone activities in Key territories/markets
  • Work closely with the ERT Brand Management Director to participate in and contribute to regular global, regional and national meetings, as and when required
  • Support the Brand Management team to maximise new marketing channels, including digital and e-platforms
  • Assist with the creation of marketing presentations for internal meetings
  • Further build the reputation of BioMarin as a credible partner in the ERT business across the EUMEA region
    • Ensure credibility and professionalism in all brand communication activities and materials
    • Build collaborative relationships with KOLs and relevant medical and patient societies
  • Operate within agreed budgets ensuring optimal investment of promotional resources:
    • Monitor and analyse the impact of activities within the promotional mix in order to maximise effectiveness
    • Work with the ERT Brand Management Director and the finance team to ensure that planned expense estimates are accurate and regularly updated to reflect any deviations from planupdate monthly tracker
    • Manage agencies and contractors effectively to ensure high quality outputs and value for money

Required Knowledge, Skills, and Abilities

  • Well-developed interpersonal and communication skills
  • “Can do” attitude to focus self and team on project delivery
  • Highly motivated, enthusiastic and inspirational
  • Ability to develop strong relationships with a diverse set of individuals and groups
  • Ability to influence and generate commitment from others without direct authority through a solid understanding of stakeholders' needs and motivations
  • Extremely organised with strong project management skills to meet deadlines and drives projects forward by demonstrating tenacity
  • Ability to work on own initiative and as part of a cross-functional team
  • Excellent verbal and written interpersonal/ communication skills to interact with healthcare professionals and colleagues in 1:1 and group settings
  • High level of attention to detail and able to take effective notes
  • Ability to understand, interpret complex data
  • Works well and delivers under pressure
  • Ability and willingness to learn
  • Excellent numeracy skills

Required/Preferred Education and Licenses

  • Bachelor’s Degree or equivalent
  • Marketing education an advantage

Description of Physical Demands

  • Responsibilities may require working outside of “normal” hours, in order to meet business demands
  • International travel and being away from home - frequently

Note:  This description is not intended to be all-inclusive or a limitation of the duties of the position.  It is intended to describe the general nature of the job that may include other duties as assumed or assigned.