Lead Specialist

Sales Lexington, Kentucky

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Big Ass Who?

We didn’t set out to start a fan company. We set out to solve a problem—workplace discomfort. (Sorry, HR, not your kind.) Facilities become furnaces during the summer, but businesses still expect peak performance and productivity. Without providing the basic human right of comfort, that’s just asinine. Seeing how overhead fans cooled California dairy cows begged a massive question for our founder. “Can a fan be made to revolutionize comfort for people?” he uttered.

That’s when the HVLS Fan Company was born—with the first-ever patented high-volume, low-speed fan. But that name? BOR-ing. And customers knew it. We kept getting calls asking, “Are you the guys who make those big ass fans?” Hell yeah we are. And Big Ass Fans was born, complete with our own cheeky donkey mascot, Fanny. Today, we don’t just move air, we transform experiences. Big Ass Fans deliver comfort where it counts. We build every product like lives depend on it. Because, turns out, they do.

Our success is a result of the Big Ass Fans team’s innovation. Are you seeking an opportunity to work with extraordinary people with an entrepreneurial spirit? Do you have something that sets you apart from the rest? With a bias for action, we want you to #livelifebigass and bring the next great BAF product to market. From our customers to our employees, we are passionate about what we can accomplish together. The successful candidate will bring passion, energy, and a “get it done” mentality to BAF and the industrial business and contribute in a meaningful way to realize the company’s full potential in the market.

Opportunity

As a Big Ass Fans Lead Specialist, you will play a key role in managing incoming leads and providing essential sales support to our team. You’ll engage prospects effectively, demonstrating strong communication skills to help drive new sales opportunities and revenue growth. This position is designed to serve as a launchpad, building your sales expertise and preparing you for the next step in your sales career!

What You'll Do 

  • Engage leads promptly through timely phone and email outreach to establish initial contact and determine interest.
  • Handle inbound calls, assess customer needs, and recommend the appropriate next steps or solutions.
  • Document detailed customer information—including project type, product goals, and call outcomes—accurately within the CRM system.
  • Maintain clean and accurate records by identifying and resolving data inconsistencies and updating customer information according to standard data-entry procedures.
  • Develop a strong understanding of product offerings and clearly communicate features and benefits to prospective residential customers.
  • Build market awareness by learning customer profiles, industry trends, and sales channels to better support potential customers.
  • Support the sales team by completing additional sales-related tasks as assigned by management.

 What You'll Bring

  • BA or BS degree or equivalent experience
  • Previous sales or sales support experience is a plus
  • Familiarity with cloud‑based CRM systems (Salesforce preferred)
  • Ability and desire to work effectively in a team environment
  • Ability to achieve or exceed daily performance metrics for the role
  • Excellent communication skills
  • Self‑motivated, driven, and success‑oriented mindset
  • Strong organizational and time‑management skills
  • Proficiency with Google Workspace tools (Sheets, Docs, Slides)
 
Think you have what it takes, but your background doesn’t perfectly align with this role? No sweat! If this position gets your fan spinning, we encourage you to apply and tell us how you’ll succeed with your unique skills in your application. 
 
First 90 days
 
Every Big Ass Fans employee is essential in working towards the company’s growth goals, and no goal is successful without a plan. When you kickstart your BAF journey with a strong 90-day plan, you’ll be set up for a great first day, week, month, quarter and beyond! Here’s a snapshot of the first 90 days as a BAF Lead Specialist: 
 

Days 1-30:   

  • Complete your onboarding activities, including an on-site 4-day FANdamentals training.
  • Dive into the details by familiarizing yourself with our lead call cadence.
  • Learn the ropes of our phone system and navigating call transfers.
  • Take the lead and begin handling the lead cadence.

 Days 31-60: 

  • Execute the full lead cadence for all leads.
  • Shadow Sales Representatives and Account Managers to deepen understanding of sales processes and go‑to‑market channels.
  • Participate in advanced product training to expand knowledge of customer solutions.

Days 61-90+: 

  • Maintain an efficient and effective lead cadence across all assigned leads.
  • Develop proposals for customer outreach initiatives aimed at generating new and repeat business.
The Interview Process  
  1. Video Screen: Show us your cool skills! This will be a one-way video screen that goes through several questions for you to answer, leaving you a certain amount of time to respond. First time doing one of these? Be yourself! Some say it helps to settle your nerves by picturing the camera in its underwear. 
  2. Our First Chat: You’ll be speaking with a BAF Recruiter! Here, you’ll discuss the opportunity more in-depth, and talk through any questions you have, as well as cover any details that didn’t come out in the video screen. 
  3. In-Person Interview: You'll come onsite to our BAF Headquarters for an interview with our Sales Effectiveness Manager. Here, you'll learn in-depth details of the role, go over the day-to-day operations, and learn about the role's KPIs. 

 How do you live life Big Ass?

Wonder what it’s like to walk through our Headquarters? Click here to get a virtual tour, and while you’re at it, check out our Benefits and Perks!

Be a part of something BIG

You’re not just a member of the Big Ass Fans team; it’s BIGGER than us. We are a Madison Industries company - one of the largest and most successful privately held companies in the world. Madison Industries has fostered and built exceptional companies that are essential to our collective health and well-being. Come join our mission to make the world healthier, safer, and more productive to build something truly remarkable!

Why haven’t you applied yet?

Big Ass Fans is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or national origin, age, disability or veteran status. Big Ass Fans maintains an environment where each individual is valued and respected. Individuals are expected to understand and comply with OSHA and ISO 9001 standards and procedures. Individuals are expected to apply safe work methods when performing the job requirements in hazardous and non-hazardous environments to avoid injury to self to co-workers or damage to property. Individuals are expected to report unsafe work conditions or equipment operation to supervisors immediately and observe all safety rules.

If you need assistance or an accommodation due to a disability, you may email us at [email protected] or call us at 1.877.244.3267.

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