Snr Demand Generation Manager - Employer
Sr. Demand Generation Mgr - Employer
In this role you will own the overall demand generation for all Employer pipeline. This is a great opportunity for someone with strong background in customer acquisition, expansion, and retention techniques and the ability to apply these to campaign development and execution that results in pipeline and bookings.
Roles & Responsibilities
- Quickly achieve high level knowledge of the Benefitfocus Employer Total Solution.
- Deep understanding of our positioning statements and buyer personas.
- Increase lead generation and qualification through a strategic and prescriptive demand generation strategy by segment and persona. This includes inbound lead acquisition and outbound account-based marketing strategy.
- Strategize and execute email campaigns, engagement and nurturing, advertising, webinars, sales enablement, direct mail, trade shows, social media and more.
- Work closely with Marketing Ops & Sales Ops to provide reporting and actively monitor and analyze the health of marketing contribution to the sales pipeline & conversion, program ROI, and customer acquisition and& penetration, contact acquisition and activity
- Ownership of monthly employer marketing metrics and goals, reporting on number of budgets vs actual MQL, conversions, conversion points, and more
- Utilize Marketo platform, own and execute demand generation activities included, but not limited to, engagement campaigns (lead nurturing), prospect intelligence, lead scoring, digital content strategy (gated content offers), and more.
- Works closely with the Employer Portfolio Marketing on strategy, sales plays, and campaigns.
- Assist in maintaining sales and marketing data integrity
Experience and Skills
- BS/BA required
- Deep understanding of SaaS / Platform B2B marketing
- BS Degree
- 5 – 7 years demand generation experience
- Strong interpersonal skills, high degree of initiative, with the ability to work in and across teams.
- Exceptional ability to write and produce engaging content; able to write quickly and concisely for non-technical audiences; writing samples required
- Experience with Salesforce, Marketo, Bizable, and Uberflip
Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability. It is Benefitfocus’ policy to encourage diversity in hiring, recognizing that this enriches the work environment for all Benefitfocus Associates and that a broad variety of perspectives enhances decision-making and creativity. Benefitfocus is an Equal Opportunity Employer Minority/Female/Disability/Veteran.