Director of Business Development

Business Development Portland, Maine


Position at Liberty Bay Recovery

DIRECTOR OF BUSINESS DEVELOPMENT- Liberty Bay Residential Treatment Center

Portland, ME

Director of Business Development - Portland, ME                                                          

Exciting opportunity to Join BayMark Health Services, the largest provider of opioid treatment in North America.

Liberty Bay Residential Treatment Center is an innovative physician practice primarily providing advanced withdrawal management services to those addicted to opioids and alcohol. Our unique approach coupled with aftercare and naltrexone. Vivitrol therapy, has helped thousands of people free themselves from addiction to Opioids, including prescribed narcotics , heroin, fentanyl, Suboxone/Buprenorphine products and Methadone in addition to Alcohol. 


The Director of Business Development will promote the Liberty Bay Residential Treatment Center regionally by marketing its services through building relationship with existing and potential referral sources, identifying new partners and market opportunities, and raising brand awareness.


  • Provides community education about substance use disorder and conveys benefits of our treatment services to influencers and referral sources within the service area
  • Builds and cultivates relationships within given referral source categories, decision makers, influencers and others to build a strong referral program.
  • Develops and implements marketing and referral development plans to identify referral opportunities and increase program utilization.
  • Utilizes all available contact methodologies to achieve maximum reach: individual and personalized contacts, telephone contacts, significant email contact, mailings, etc. with the ultimate goal of developing trust and cultivating long-term referral relationships.
  • Schedule and complete face-to-face meetings with decision makers to understand needs, identify and resolve barriers to establishing successful partnerships and referral relationships.
  • Follow up with referral sources after they have referred a patient to thank them for the referral, answer any questions and assess their satisfaction with the referral experience.
  • Assist with public relations outreach through speaking engagements, in-service training's, conferences and other involvement in community organizations and co-marketing opportunities with allied healthcare professionals.
  • Maintains strong relationships with Director of the Contact Center and Director of Patient Experience and Affiliate Operations to develop procedures and practices that optimize customer service and access to care for all patients who need Coleman’s services..
  • Work with the team to develop and refine messaging around service offerings through all touch points to strengthen the brand and expand awareness of the brand.
  • Tracks, monitors and reports changes in the marketplace.
  • Uses a customer relationship database system (CRM) to develop, run and monitor reports on a daily basis, showing enrollment, scheduled admissions and discharges, referral development activities and results.
  • Work as a part of team-based environment and collaborate with other team members to improve the sales and Intake process, promote patient health and well-being.
  • Establishes and sustains a professional rapport with the SVP of Marketing, Treatment Center Directors, Executive Directors, Physicians, Nurse Practitioners and staff at our sites and those of our sister divisions of BayMark.
  • Other duties as assigned.


  • Bachelor's degree in marketing or related field
  • Five years' experience in a sales position in a healthcare setting, preferable in behavioral healthcare/addiction treatment
  • Two year's management experience supervising a sales team
  • Ability to conduct sales training
  • Ability to develop sales plan that integrates with the company marketing plan.
  • excellent interpersonal skills and ability to develop relationships with customers, direct reports , colleagues and senior management
  • Innovative thinker and creative problem solver.