Director Paid Search Strategy
Description
At Levata, we believe in making your journey with us prioritized by a focus on the customer and filled with impactful opportunities to elevate your potential. As we think big, we serve as champions to our customers, enabling what's next by leveraging our knowledge of what's possible today. Join a team where complexity doesn't mean confusion but rather a deep dive into understanding, surfacing with clear options and recommendations.
Levata is creating a new role for a full-time Paid Search Director to join our eCommerce team. The ideal candidate is strategic, detail-oriented, and data-driven. They are adept at digital media strategy and passionate about eCommerce. The Paid Search Manager will own paid search strategy for several leading brands and be responsible for planning, execution, optimization, and analysis of paid advertising. In this role, you will be driving paid search sales, leads, online and offline revenue, and ROI growth.
This position will be directly responsible for superior, measurably improved results of our paid media accounts. You will be an important member of our eCommerce team who delivers best-in-class execution of paid placement advertising and will work on implementing, reporting on, and analyzing digital paid media campaigns and overall website performance across multiple websites. You will collaborate with key stakeholders across our marketing, sales, and finance departments to drive a cohesive strategy, identify growth opportunities, and build out a growth roadmap.
Job Location: Preferred hybrid in
Chicago, IL
What You’ll Do:
- Develop and maintain multi-site paid search strategy including - but not limited to - keyword expansion and optimization strategies, budget management and bidding optimization strategy
- Develop and execute product listing ad strategy for thousands of SKUs with cohesive and coordinated approach for multiple web properties within same industry
- Manage high volume paid search and shopping campaigns within budget to meet business goals and KPIs
- Translate online and offline marketing strategies into successful PPC campaigns
- Provide recommendations on landing pages, websites and overall user experience to optimize paid conversion
- Partner with internal stakeholders to advance performance measurement and understanding of ROI
- Manage internal team and potential external agency relationships
- Analyze PPC performance to gain insights, develop and enhance strategic plans and lead channel growth initiatives that align with overall business strategies
- Develop and maintain reporting on PPC performance and progress towards goals
- Provide day-to-day support, execution and optimization of paid search and shopping campaigns across multiple platforms including but not limited to Google AdWords and Bing/Yahoo Ads
- Analyze and connect offline and online performance metrics, ensuring accurate attribution for paid ad campaigns by tracking customer journeys, optimizing attribution models, and reporting insights to improve cross-channel campaign effectiveness
What You’ll Need:
- Bachelor’s degree, master’s degree a plus
- 8+ years of experience actively managing high volume paid search, shopping & paid media campaigns across multiple eCommerce websites; remarketing and display advertising experience preferred
- 3+ years of experience driving eCommerce revenue growth and online lead generation with paid media; B2B and offline lead generation experience preferred
- 3+ years of analytical experience; tactic attribution experience preferred
- Team leadership and management experience, with direct report experience preferred
- Demonstrated success in strategy development and digital marketing campaign optimization across multiple marketing and paid media channels to create a cohesive, personalized marketing program for the customer
Knowledge and Skills:
Technical Skills
Technical Skills
- Exceptional working knowledge of Google AdWords, Bing Ads, Google Analytics, MS Excel and PowerPoint; as well as additional experience with CRM, eCommerce and ERP systems
- Knowledge and understanding of Google Shopping Campaigns
- Mastery of AdWords and Bing Ads editor tools
- Demonstrated working knowledge of 3rd party platform management software (e.g. Kenshoo, DoubleClick DFA/DCM, Marin, AdLens, AdRoll, Bizible, etc.)
- Social advertising and ecommerce marketplaces experience a plus
Soft Skills
- You are highly productive, collaborative, self-motivated, creative, and focused
- A data-driven mindset, attention to detail
- Passion to work in an entrepreneurial and high growth environment
- Ability to move quickly and independently and juggle multiple projects
- Seek out challenges and take calculated risks when appropriate
- Excellent verbal and written communication skills; outstanding decision-making, organizational, time-management, project management, planning, and problem-solving skills
Who You Are:
We take our guiding values seriously. You should be someone who will:
- build trust. You always act in a customer’s best interest and do what you say you will do.
- take action. You respond quickly to customers and seek excellence in everything you do.
- think BIG. You have an eye to the future and bring expertise and creativity into every interaction.
- make it easy. You find ways to solve problems and bring clarity to complex challenges.
- win together. You are inclusive and collaborate to delight the customer and deliver success together.
Who We Are:
Welcome to Levata, a hub of innovation and a community that thrives on values that set us apart. At Levata, we're not just about business; we're about accelerating success, prioritizing quality, and advancing excellence inside out. Dive into a world where action is a way of life, turning customer challenges into potential. At Levata, we believe in taking decisive steps to propel business success. We are doers, creators, and innovators inspired by challenge and change. Our commitment to building trust is unwavering, and we see your potential as our priority.
Apply now and become part of a community that understands that great outcomes are the product of great collaboration. As partners in transformation, we work closely with our customers and teams to deliver extraordinary results. Everything we build, we build together.