Director, Advertising and Promotions
Summary and Qualifications:
Assist the Vice President of Marketing in the development of Banfield's new Brand Positioning and Strategy.
Lead the day to day offense of implementing the new strategy across all marketing functions and partner with other key functional partners across the organization.
Serve as the brand strategy champion to ensure delivery of a consistent identity and message in the marketplace to reach and meet the needs of our clients, associates and pets in service of driving practice growth and brand affinity/loyalty.
Essential Responsibilities and Tasks:
Live and exemplify the Five Principles of Mars, Inc. within self and team.
Partner with the VP of Marketing to develop overall brand positioning strategy leveraging key client and marketplace insights to enable brand differentiation and offer the business a competitive edge/unique value proposition that fuels new growth.
Develop weekly/monthly/annual brand marketing strategies for creating brand awareness, demand, consumer acquisition, and retention via an integrated marketing plan offense.
Create and Manage client journey and cross functional Brand roadmaps.
Manage, communicate and maintain program specific research efforts to assess the ROI of key initiatives as it relates to OGSM's, as well as, the performance of key marketing initiatives.
Lead internal and external creative partners to develop messaging strategies for key segments and initiatives.
Tasked to keep up with and understand industry best practices and emerging strategies in support the development of new creative, innovative, and out-of-the-box approaches in all marketing communication strategies.
Partner with other functional team members in the development, deployment, and enhancement of strategies across key communication touchpoints to ensure brand consistency by leading a cross-functional offense
Lead Manager(s) Brand Marketing who are responsible for developing and activating seasonal and ongoing marketing strategies, including B2B, partnership and grassroots/influencer programs, also providing oversight to Manager Brand Planning and Brand Design/Creative Services teams.
Other job duties as assigned.
Special Working Conditions:
Ability to work at a computer for long periods of time.
Project timelines and work volume / deadlines may often require more than 40 hours per week to complete essential duties of this job.
Must have mental processes for reasoning, remembering, mathematics and language ability (reading, writing, and speaking the English language) to perform the duties proficiently.
Ability to carry out instructions furnished in written, oral, or diagram form and to solve problems involving several variables.
Ability to stand, walk, stoop, kneel, crouch, and climb as well as manipulate (lift, carry, move) up to 50 pounds.
Requires good hand-eye coordination, arm-hand-finger dexterity with the ability to grasp, and visual acuity to use a keyboard and operate necessary equipment.
The noise level in the work environment is normally moderate.
Environment where pets are present.
Experience, Education and/or Training:
Bachelor's degree in marketing, communications, media, design or related field preferred, or the equivalent combination of education, training and experience that provides the required knowledge, skills, and abilities.
Minimum ten years of experience leading a Brand marketing team with multi-unit, cross geography locations and the ability to tailor creative strategies accordingly is required.
Brand marketing, marketing strategy with strong creative acumen is required.
Direct Marketing, Retail and/or advertising is required.
Digital Marketing, SEO, SEM and analytics is preferred.
Team management and development is required.
Prefer health care background (veterinary or human healthcare, pharmaceutical, etc.).
WE ARE A DRUG-FREE, SMOKE-FREE, EQUAL OPPORTUNITY EMPLOYER.
Banfield Pet Hospital strongly supports and values the uniqueness of all individuals and promotes a work environment where diversity is embraced. Banfield Pet Hospital is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, sexual orientation, gender identity, age, genetic information, status as a protected veteran, or status as a qualified individual with disability. Banfield Pet Hospital complies with all applicable federal, state and local laws governing nondiscrimination in employment in every Banfield location.