Sales Enablement Specialist

MarketingHybrid Remote, Richardson, Texas


Who we are: BAL is a team of brilliant people who change lives through elite immigration work and collaborative innovation. We pursue the exceptional in all that we do, but never at the expense of our values. There’s no denying our work is demanding, both in volume and pace, but we’re up for the challenge. We love the balance of hard work and fun – so, you’ll see us in jeans as we shatter glass ceilings and conventional stereotypes. BAL employees feel valued, rewarded, and respected. We seek opportunities to be of service to others and our communities. We are committed to your growth and development, and want to set you up for success here at BAL and beyond. 
Who you are: You are looking for work that has a purpose. You aren’t afraid to roll up your sleeves and get stuff done. You learn quickly. You move fast. You embrace challenge and detail as well as creative thinking. You believe you have something unique to contribute and you aren’t afraid to raise your hand. You understand that powering human achievement is ultimately about impacting a real person. You are looking for a place to grow and an environment where everyone has a spot and is genuinely welcome. 
We’re better together: A bright, driven person like you and an industry-leading powerhouse like BAL? It’s a perfect combination! We truly want to see you succeed here and become an integral part of our mission to provide an experience that makes a positive difference in people’s lives. Come be a part of something special, where you can have an impact and be valued just for being you! 
In addition to competitive pay, a discretionary annual bonus, and a supportive, team-oriented culture, we offer an outstanding benefits package that includes medical, dental, vision, disability, and life insurance, sick time, unlimited vacation, and 401(k) with company match.                       
The Sales Enablement team is responsible for providing the organization with the information, content, expertise and tools to help our people sell more effectively. The Sales Enablement Specialist will help to optimize all buyer interactions to build pipelines, relationships, opportunities and improve communication internally and externally. As a member of the Sale Enablement team, you will work closely with marketing to coordinate communications and enablement resources for our sellers.                       


  • Learn and apply the fundamentals of the business, target audiences and department goals.
  • Translatethat knowledge to help grow a successful sales enablement program and the firm’s pipeline.
  • Work closely across with all functions across the marketing team to understand their respective goals, strategies, and challenges.
  • Build effective relationships with business development focused attorneys across the firm.

Sales Enablement Content                   

  • Identify and prioritize our sales enablement content needs, mapping them to company priorities and delivering high-quality content through digital and physical platforms.
  • Regularly maintain and update sales enablement materials with feedback from the field while proactively identifying opportunities to improve existing content and develop new content initiatives.
  • Develop and package high-quality sales enablement materials, including sales playbooks, training materials, competitive intelligence, presentations and business knowledge resources.
  • Conduct research and gather information from internal and external sources to ensure content accuracy and relevance.
  • Research and prepare intel sheets for sales team prior to meetings and events.
  • Curate and package suitable collateral for delivery to Sales teams related to opportunities, events, etc.
  • Track and report on performance of sales content.         


  • Serve as back up in collection and tracking of information into Salesforce, including sales intel, pipeline updates and opportunity progress.           


  • Minimum 2 years of proven experience in a sales enablement or sales support 
  • Excellent written and verbal communication skills.
  • Bachelor’s degree in marketing, Communications or related major
  • Intermediate to advanced skills in Salesforce CRM
  • Strong proficiency in Microsoft Office. Experience with project management software (such as Wrike or Asana) is a plus
  • Highly organized with superior attention to detail, natural curiosity and passion for excellence, process improvements and willingness and interest in learning new technologies
  • Proactive, resourceful and motivated
  • Team player, unifier, relationship-oriented, win-win seeker
  • Strong understanding of sales processes, marketing principles and customer engagement strategies.
  • Analytical mindset with the ability to derive insights from data to drive         

WORKING CONDITIONS: Able to sit and work at a computer keyboard for extended periods of time. Able to stoop, kneel, bend at the waist and reach on a daily basis. Able to perform general office administrative activities: copying, filing, delivering and using the telephone. Able to lift and move up to 25 pounds occasionally. Regular and on-time attendance. Must be able to prioritized, schedule and complete testing required for multiple applications with overlapping schedules. A certain degree of creativity and flexibility is required. Hours may exceed 40 hours per week. Occasional travel by conventional means including aircraft, motor vehicle and the like within the region and to other locations as required.

Note: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed are representative of the knowledge, skill, and/or ability required and are not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with this job.

Berry Appleman & Leiden is an Equal Opportunity Employer. It is the policy of BAL to ensure an equal employment opportunity without discrimination or harassment on the basis of race, color, national origin, religion, gender, gender identity or expression, age, disability, alienage or citizenship status, marital status, creed, genetic predisposition or carrier status, sexual orientation or any other characteristic protected by law. BAL prohibits and will not tolerate any such discrimination or harassment.

BAL does not accept unsolicited resumes from recruiters or employment agencies. BAL is under no obligation to pay any referral compensation or recruiter fee in the absence of a current executed Recruitment Services Agreement. In the event a recruiter or agency submits an unsolicited resume or candidate without an agreement, BAL reserves the right to pursue and hire said candidate(s) without any financial obligation to the recruiter or agency. Any unsolicited resumes, including those submitted to hiring managers, shall be deemed the property of BAL. If your agency would like to be considered as a potential recruiting partner, please forward your contact information to [email protected].