Product Marketing Manager
Description
Product Marketing Manager
Reports to: Director, Product Marketing & Management
ProSight Financial Association is a non-profit industry organization that helps banks and credit unions drive sustainable growth with a strong foundation of risk, compliance and fraud management. ProSight was formed in 2024 from the merger of BAI and RMA, trusted industry organizations with over a century of experience serving financial services leaders. We help leaders act with confidence by offering industry-leading insights, training, events, analytics, tools and resources. Our work creates positive ripple effects throughout financial services organizations and ultimately helps consumers, businesses and communities thrive.
ProSight's Learning & Development business provides financial services organizations with learning management technology, compliance training, and professional development solutions. Our products help banks, credit unions, and other financial institutions develop employee skills, maintain regulatory compliance, and support organizational performance.
The Product Marketing Manager will lead the business unit’s product marketing strategy, driving customer value, growth, and market success. They will translate business priorities, customer insights, and product strategies into compelling positioning, messaging, and go-to-market plans. This position will develop and execute product launches, promotional materials, and integrated marketing campaigns to drive leads, sales, and product adoption.
Responsibilities:
- Serve as the primary product marketing partner for assigned business unit(s), building a deep understanding of its strategy, product portfolio, growth priorities, customers and competitive landscape.
- Develop clear buyer personas, product positioning, messaging, value propositions, use cases, customer journeys and competitive differentiation for B2B audiences.
- Write advertising and newsletter copy as needed.
- Develop and execute multi-channel marketing plans for assigned products, to create awareness, generate and nurture leads, drive conversion and increase retention. Establish and track campaign performance and KPIs. Recommend changes and controlled tests to improve results.
- Facilitate go-to-market planning and execution for new product launches, feature releases, and major product updates.
- Analyze market, customer, and competitive research to identify trends, opportunities, buyer needs, and potential risks.
- Collaborate with Corporate Marketing to optimize the business unit’s webpages and digital content for traditional and AI-driven search, including SEO, keyword strategy, content structure, conversion paths, and ongoing performance improvements.
- Coordinate the business unit’s participation in selected industry conferences, trade shows, webinars, and third-party events, ensuring each investment supports target-segment reach, pipeline development, customer insight, product adoption, or strategic positioning.
- Manage the creation and maintenance of sales enablement materials such as sell sheets, brochures, case studies, newsletters, whitepapers, webinars, and lead generation tools.
- Coordinate with external agencies, media partners, research providers, and other vendors as needed to execute business unit priorities.
- Partner with Product Management, Sales, and Finance to support product commercialization, including pricing and packaging recommendations, subscription offerings, market opportunities, and strategies to drive customer adoption and growth.
- Analyze product marketing performance and commercial outcomes, including lead generation, pipeline contribution, product adoption, and revenue impact, to identify opportunities and optimize marketing investments.
- Independently lead and manage multiple product marketing initiatives, coordinating cross-functional stakeholders, timelines, priorities, and deliverables to ensure effective and timely execution.
- Manage additional projects and initiatives as required.
Requirements:
- Bachelor’s degree in marketing, business, communications, or a related field.
- 3-5+ years of experience in product marketing, B2B marketing, product management, content marketing, or a related field.
- Strong understanding of B2B buyers, sales cycles, customer journeys, and go-to-market strategies.
- Balance of strategic and tactical experience in B2B marketing with an emphasis on developing integrated sales and marketing plans that build awareness, generate and nurture leads, drive conversion, and increase retention. Experience in the financial services industry is a plus.
- Experience with SaaS or subscription-based products, including product commercialization, pricing and packaging, and go-to-market strategies, preferred.
- Proactive, curious, self-starter who can work independently while building alignment across teams.
- Excellent written, verbal, and presentation skills.
- Strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
- Ability to collaborate with cross-functional stakeholders.
- Strong understanding of digital marketing and best practices.
The salary range for this position is $85,000 to $115,000. Compensation offered will be determined by factors such as skills, experience, education, job-related knowledge and market considerations. This role is eligible for an annual incentive plan based on business results and individual performance. ProSight offers an outstanding benefits package with comprehensive insurance coverage, a 401(k) plan with company match, flexible paid time off, hybrid and remote working models, tuition assistance and the ability to work in a collaborative, team-oriented environment.
To learn more about our company please visit www.prosightfa.org.