Account Manager - Marketing Development Fund

Marketing Park City, Utah

Position at Backcountry

The MDF (Market Development Fund) Account Manager will plan and execute campaign level deliverables for a variety of brand partners aimed at extending the reach of and impact of our MDF program. The primary focus of the Market Development Fund is to increase awareness, reach and ultimately conversion for our brand partners. This role within our MDF team will require a heavy attention to detail, and a passion for collaborative problem solving and solution finding. The right candidate will thrive in a fast paced environment where juggling multiple projects across multiple channels comes naturally. This role will require partnership across a number of internal and external teams. The ideal candidate will have a passion for marketing and building relationships with the brands we work with.  


  • Support the growth and the development of the MDF program through daily deliverables, activities, and deadlines for creative campaigns and individual client projects.
  • Plan and coordinate the products, services and advertising requirements of Backcountry’s brand partners.
  • Collaborate with internal partners on the execution of the above.
  • Support the MDF Program through the development of creative briefs, proposals/timelines, budgets.
  • Ensure orderly and timely completion of vendor campaigns utilizing project management skills and our internal digital project management system.
  • Utilize the highest degree of attention to detail ensuring brand guidelines and creative standards are achieved throughout the creative development and project launch cycle.
  • Engage in supportive brief writing and project management working with outside creative contractors and internal creative team members.
  • Handle concerns or issues related to the development & output of final creative ensuring clear communication of progress and  and issues to MDF team leaders.
  • Obtain and communicate campaign results through timely data collection
  • Work closely with our brand partners in the following areas:
    • Alignment on annual MDF marketing goals
    • Strategic timing for MDF marketing campaigns
    • Reporting of campaign results
  • Support special projects as needed.


  • A passion for brand development and an ambition to build a unique skill set while supporting the growth of a differentiated leading brand in the outdoor space
  • Bachelor's degree or equivalent experience
  • 2+ years experience in an agency or equivalent/relevant role within a marketing department.
  • A collaborator at heart - this is a cross-functional role that requires partnership with multiple teams across the business
  • Ability to juggle multiple projects with ease and perform under pressure with a strong attention to detail
  • A hands on approach that is happy to execute autonomously as well as manage external parties
  • A unique blend of a customer-centric philosophy, structured and analytical problem solving with creative flair and imagination
  • Experience with an online environment a plus
  • A love of the outdoors & the brands we carry a double plus


Our mission is to connect people to their passions. Our five online stores—Backcountry, Competitive Cyclist, MotoSport, Bergfreunde, and SteepandCheap—aim to supply our customers with the gear, knowledge, and inspiration necessary to get out there and chase down life’s greatest moments. We do this by providing the biggest and best assortment of premium outdoor products, a superior shopping experience, personalized Gearhead expertise, lightning-fast and accurate fulfillment, and inspirational, informative, and community-centered content.

We take this concept seriously, both personally and professionally, which for employees translates to careers with growth potential and the ability to take ownership and make an impact daily. Perks such as an excellent gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office make for a fun work environment. Backcountry employees will have the benefit of working with colleagues who are passionate about their careers as well as the outdoors. Benefits include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, and Flexible Spending or Health Savings Accounts.