Marketing Copywriter

Marketing Park City, Utah

Position at Backcountry

POSITION TITLE: Marketing Copywriter

DEPARTMENT: Marketing 

LOCATION: Park City 

The Marketing Copywriter is well-versed in promotional and marketing copywriting and passionate about the outdoors. The Marketing Writer is responsible for crafting a variety of engaging, unique, and informative writing related to outdoor products and experiences. 

The Writer must be able to speak to a range of outdoor customers at varying levels of expertise across on-site campaigns, our Explore blog, gear guides, email, social media, and affiliate ads, among other media. The Writer’s work will engage with both technical and lifestyle products in the context of the Backcountry brand in a way that is enticing to both the aspirational customer as well as the dedicated outdoor expert. This is the ideal job for a creative writer with a versatile style, marketing experience, and a dedication to the outdoors.

This position also spends some time on partnership brand campaigns. However, the scope of this specific copywriter position is subject to change as brand and business priorities shift over time. 


  • Write creative, compelling, and on-brand content for a variety of marketing communication pieces.  
  • Deliver complete and original copy, with a focus on messaging that achieves company objectives.  
  • Collaborate with management, subject-matter experts, and other departments to gather information, understand the target audience, and strategize communication approaches. 
  • Has a solid understanding of Backcountry’s products, the outdoor lifestyle, and at least several core pursuits (e.g., skiing, biking, climbing, hiking, etc.) so that key features and benefits are correctly communicated and highlighted.  
  • Assist with other marketing channels and marketing projects as needed. 


  • At least 2-3 years of marketing or e-commerce experience
  • Strong written and verbal communication skills
  • Flexible and adaptive to changing priorities and project assignments 
  • High level of proficiency with Google Docs and Microsoft Office 
  • Strategic thinker and detail-oriented
  • Passionate about the outdoors and gear 
  • Self-driven with a take-ownership attitude


  • The employee is regularly required to communicate with others 
  • The employee is frequently required to sit and move about a second-floor office for meetings 
  • Specific vision abilities required by this job include close vision, color vision, and ability to adjust focus
  • The noise level is the work environment is usually moderate

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

About Backcountry 

Seek it. Find it. Send it. We help customers seek the perfect gear for their backcountry, find their awe, and send it their way. Through our five brands—Backcountry, Competitive Cyclist, MotoSport, Bergfreunde, and Steep&Cheap—we give our customers the gear, knowledge, and inspiration they need to chase life’s greatest moments. We foster local outdoor communities around the locations of our expanding number of retail stores, and we’re actively creating a more inclusive and equitable outdoors for all through our Diversity, Equity & Inclusion initiatives.

We’re a company of Gearheads and we offer personalized expertise at every level of the organization. This means we curate the best assortment of premium gear and apparel, a premium shopping experience, personalized Gearhead advice, super-fast and accurate fulfillment, and aspirational and informative content.

We take growth and personal fulfillment seriously. For our employees—aka, our Herd—this means career growth potential and the ability to take ownership and make an impact daily. We offer perks like an exceptional gear discount, an annual summer Adventure Contest, summer barbecues, and a pet-friendly office. 

When you join the Backcountry Herd, you join a crew that is passionate about their jobs and equally stoked on the outdoors. Pre-dawn skintrack laps are the norm, MTB rides are our lunch break, and you’ll regularly find coworkers hitting the trail together post-work. Benefits are competitive and include medical, dental, vision, and disability & life insurance, paid maternity and paternity leave, 401(k) matching, Flexible Spending or Health Savings Account.

Thanks for applying! For your time and effort, use promo code CAREERS22 for 15% off full-price items in your cart. Some exclusions apply.