Digital Merchandising Coordinator

Marketing Park City, Utah

Position at Backcountry


POSITION TITLE: Digital Merchandising Coordinator

REPORTS TO: Digital Merchandising Creative Manager



The Digital Merchandising Coordinator will be a hybrid role responsible for organizing & managing product used in marketing photoshoots as well as working within our product listing pages to ensure accurate and appropriate product placement throughout the site. The ideal candidate has strong organizational skills, attention to detail, deep understanding of gear and is self motivated. This role provides an opportunity for the candidate to further their career at Backcountry, while gaining exposure to the various departments in the organization.



        Working with Buying teams to request vendor samples for marketing photoshoots

        Ordering, receiving, organizing, and prepping product to be shot

        Being in constant communication with Production team to ensure we are supporting our partners when quick pivots occur

        Packing & building product to be sent on location shoots

        Troubleshooting shipping issues/delays and working with warehouse to guarantee timely delivery of featured product

        Creating and maintaining optimal product placement through internal search and navigation utilizing commerce search tools and daily product boosting

        Setup and manage product boosts/blocks on all catalogs to ensure premium product placement through all product browsing paths

        Analyze sales and search results to prioritize boosting and product placement opportunities

        Create and maintain internal search synonyms to ensure accurate and full search results

        Create redirect URLs to support search tuning efforts

        Coordinate with buying team to identify key/flagship SKUs for optimal product visibility




        Excellent organizational and communication skills

        Proven knowledge of outdoor apparel, gear and their technical features

        Ability to be on your feet, lifting & moving boxes under 50lbs

        Visual merchandising or retail experience preferred

        Bachelor’s degree preferred

        Interest and understanding of the Backcountry Brand aesthetic and customer

        Ability to perform under pressure and prioritize competing tasks

        Proficient in Microsoft Excel with strong analytical skills