Manager, Marketing
Description
Job Title: Manager, Marketing
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Position Summary:
The Manager of Marketing is responsible for developing and executing innovative marketing strategies to support the careers of the company’s managed musical artists. This role will work closely with artist managers, record labels, publicists, digital teams, and promoters to drive awareness, ticket sales, music consumption, and brand development around tours, appearances, new releases, and overall artist branding. Additional responsibilities will include data analysis, scheduling and reporting. You will be a point of contact with artists and management partners for all marketing and digital initiatives. You are a self-motivated strategic thinker; detail oriented and organized project manager; problem solver and a passionate marketer with the proven ability to multitask.
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Key Responsibilities:
- Develop and execute comprehensive marketing plans for artist tours, album/single releases, brand partnerships, media appearances and more
- Serve as the primary marketing point person for assigned artists, collaborating with internal teams and external partners to ensure cohesive execution across all platforms
- Oversee and manage artist digital communications with fans/ consumers across website and social media, including content strategy, drafting social media copy and developing mailing list blasts; Oversee the creation of promotional image assets and videos to ensure they are consistent with the artist’s brand and marketing objectives
- Coordinate with booking agents, promoters, and venues to support tour marketing efforts, including digital ad campaigns, promotional partnerships, and local media buys
- Oversee project management and ideation of creative marketing and digital campaigns for a diverse roster of artists
- Manage release scheduling, communication, reporting, and problem solving.
- Partner with record labels to align on music marketing rollouts, DSP strategies, content planning, and timeline execution.
- Assist in managing artist branding and creative direction across digital platforms, merchandise, visuals, and promotional materials.
- Maintain marketing calendars, deadlines, and deliverables for assigned artist projects.
- Develop plans for shoots and content capture days, including managing budgets, hiring camera crews, and more
- Capture, edit and optimize organic artist content for social media platforms
- Oversee the creation and approval of marketing assets such as press releases, tour posters, social media content, and digital banners.
- Oversee all paid advertising initiatives related to artist projects and releases
- Track and Analyze sales, streaming, follower growth and traffic across all artist platforms and make recommendations to grow brand awareness, increase streaming and drive follower acquisition
- Define target audience segments and develop effective messaging strategies.
- Lead all e-commerce and direct to consumer merchandise sales initiatives
- Stay informed of industry trends, emerging platforms, and innovative marketing strategies.
- Develop and maintain relationships with digital first editorial outlets, key creators/ influencers and media outlets.
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Qualifications:
- 3–5 years of experience in music marketing, artist management, or entertainment industry roles.
- Deep understanding of the music ecosystem, including social media, touring, DSPs, radio, digital advertising, and fan engagement strategies.
- Strong project management skills with the ability to manage multiple campaigns and deadlines simultaneously.
- Excellent written and verbal communication skills.
- Creative thinker with an eye for design, branding, and storytelling.
- Highly organized, detail-oriented, and solutions-driven.
- Passion for music and supporting artists' growth and success.
- A deep understanding of current and future trends in music and social media, with a network of relationships and a stellar reputation in the music business as well as within artist and industry communities.
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What we give you:
You join an inclusive, collaborative and global community where you have the opportunity to channel your passion every day.
- A modern office environment designed to foster productivity, creativity, and teamwork empowering you to bring your best.
- An attractive and comprehensive benefits package including comprehensive medical, dental, vision, life & disability coverage, and 401K + employer matching, and flexible time off plan.
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
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The annual salary range for this position is $80,000 - $90,000. We offer a very competitive benefits package, bonus and time off policy, and a creative and dynamic working environment.
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We are a fully vaccinated workforce. Successful candidates will be required to show proof of being vaccinated against COVID-19. You are up to date when you have received a two-dose series and a booster, or a single dose series and a booster. Reasonable accommodations will be considered on a case-by-case basis for exemptions to this requirement in accordance with applicable law.
Disclaimer: This job description only provides an overview of job responsibilities that are subject to change. We are an Equal Opportunity Employer