Vice President of Financial Planning & Analysis (FP&A)
Description
Company Description
AYR Wellness is a publicly traded, multi-state cannabis company with more than 85 dispensaries. We are one of the largest scale producers of high-quality cannabis in the U.S., and our purpose is to be a force for good. People are at the heart of everything we do, and we are passionate about bringing progress and positive changes to our communities, our industry, and our world.
Our talented and reliable team members are the foundation of our business and investing in exceptional talent is paramount to our success. The key to building a culture where everyone can thrive starts and ends with our teams. Their collective courage and kyndness sets AYR apart. Your career growth at AYR is limitless, and we believe in creating an environment where everyone can flourish and win together.
Job Summary
The Vice President of Financial Planning & Analysis (FP&A) will lead enterprise-wide budgeting, forecasting, and financial analytics management. As Ayr navigates a critical period of financial and operational transformation, this individual will be responsible for driving change management by building a more integrated Finance function – one that is lean, strategic, and deeply embedded in the business.
This role is critical in helping us optimize cost structure, drive financial transparency, and improve decision-making across the business. This individual will play a critical role in serving a variety of stakeholders at the executive, Board and investor level. Cannabis industry experience is preferred, with a strong understanding of the operational and regulatory complexities that impact financial planning across cultivation, manufacturing, and retail.
Duties and Responsibilities
Leadership
- Serve as a trusted thought partner to executive and functional leaders during a time of financial and organizational reset, providing clear, data-driven insights that enable decision-making and long-term value creation.
- Champion a shift in the Finance function’s identity from reporting to proactive business partnership, helping the organization embrace a new standard of transparency, accountability and speed.
- Build, lead and mentor a high-performing FP&A team, fostering a culture of curiosity, ownership and responsiveness.
- Collaborate cross-functionally with Retail, Cultivation, Supply Chain, Compliance, IT and HR to ensure alignment between financial and operational goals.
Process Optimization
- Identify process gaps and collaborate with accounting and operations to improve accuracy, automation, and consistency.
- Design, implement and/or refine financial processes that improve forecasting accuracy, data accuracy, reporting timeliness, and operational efficiency.
- Standardize repeatable practices to enable scalable, real-time decision support.
Financial Planning and Analysis
- Lead and maintain the company’s annual budget and reforecasting processes in partnership with functional leaders and teams.
- Build forward looking, multi-year financial models that reflect both operational realities and long-term transformation goals, with a focus on cost containment, agility, scalability, and margin improvement.
- Conduct scenario analysis to assess the impact and ROI of changes in pricing, volume, or market strategy.
Operational & Financial Performance
- Support turnaround efforts through actionable performance insights and cost containment strategies that reinforce a financially disciplined culture.
- Deliver meaningful financial insights tied to labor, inventory, operating expenses, and regional performance.
- Monitor performance by business unit, geography, and product category to support turnaround decisions.
- Support cost rationalization initiatives and capital planning by identifying efficiency opportunities.
Reporting & Business Insights
- Own consolidated reporting packages and variance analysis for senior leadership.
- Drive reporting enhancements through improved use of dashboards, KPIs, and business intelligence tools.
- Work closely with accounting to ensure alignment on month-end close and accurate financial reporting.
- Deliver impactful, insight driven reporting for Board and investors.
Qualifications
- 10+ years of progressive experience in FP&A, financial modeling, and business performance management.
- 5+ years of finance leadership; experience in the cannabis industry is preferred.
- Proven experience building or driving process improvements for FP&A in a dynamic, multi-entity organization.
- Bachelor’s degree in finance, accounting, or related field. Advanced degree or CPA preferred.
- Expertise in Excel and data visualization tools (Power BI, Tableau); ERP experience preferred (NetSuite, Sage Intacct). Strong interpersonal and executive communication skills, with the ability to challenge assumptions and influence outcome
Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
AYR Wellness is an equal opportunity employer. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate on the basis of race, color, religion, creed, national origin, ancestry, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, genetic information, marital status, military or veteran status, or any other protected status in accordance with applicable federal, state, and local laws.