National Retail Training Specialist (Cannabis)

Training Gainesville, Florida Woburn, Massachusetts Lakewood, New Jersey Las Vegas, Nevada Reno, Nevada Miami, Florida Pittsburgh, Pennsylvania


Position at Ayr Wellness

Retail Training Specialist: 

This position requires a person who is passionate about learning, teaching, and continuous improvement. The Retail Training Specialist along with the Retail Training team will serve as the drivers of process, culture, and organizational competency in the Retail space through educational interactions of all types with our employees. Experience with sales, facilitation, coaching, instructional design, and eLearning development are critical to this role along with the ability to actively listen and conduct effective needs analysis throughout all levels of the organization to define training needs.

The Retail Training Specialist will provide instructor-led training for Retail leadership, frontline retail managers and leads, budtenders and intake staff prior to store openings, as well as ongoing coaching and training both virtually and in person. Retail training requires a heavy emphasis on sales and customer service skills, sales metrics, POS systems, and cannabis product knowledge.


  • Conduct focus groups and perform needs analyses to determine development needs
  • Identify and manage a pool of SMEs for various content contributions
  • Collaborate on the creation of training content utilizing multiple formats including PowerPoint, Facilitator and Participant Guides, Train-the-trainer playbooks, Video content, Gamification, and other eLearning strategies
  • Ability to effectively measure training interventions for business impact and ROI
  • Facilitate instructor led training with a dynamic and fun approach to learning for optimal employee engagement
  • Operate cross-functionally to address development needs throughout the national organization
  • Serve as the content area specialist for a functional area of the business including compliance, production, cultivation, and retail.
  • Facilitate Train-the-Trainer workshops to equip team trainers/coaches within the company with excellent facilitation strategies to ensure training success
  • Project management skills, including the ability to drive communication within the project team, hold others accountable and drive toward deadlines
  • Utilize an LMS for course development, deployment, measurement, curriculum mapping and certification tracking
  • Operate as a business partner of Retail leadership, identifying training needs, opportunities and necessary improvements to existing training activities


  • Bachelor’s degree in Education, Training and Development, Instructional Design/Technology or related field preferred, but not required with equivalent work experience
  • 3 years of professional training experience
  • Cannabis industry experience strongly preferred
  • Cannabis retail experience strongly preferred, comparable work experience also a plus
  • LMS experience strongly preferred
  • Proven experience in designing and delivering a variety of training content
  • Proven experience in working as a partner with the business to evaluate, understand and develop solutions to training needs
  • Excellent verbal and written communication skills
  • Detail-oriented with strong time management skills
  • Self-starter with the ability to work effectively in a constantly changing, fast-paced environment
  • Able to use a computer for an extended period of time
  • Able to move about a typical office, manufacturing, warehouse, retail and cultivation environment
  • Ability to present/facilitate for multiple hours at a time
  • Ability to lift and move up to 25 pounds
  • Regular and on-time attendance required
  • Hours may often exceed 40 hours per week
  • Some travel via airplane or vehicle to other locations required