Strive to Bring a Profound Difference to our Patients

At Avidity Biosciences, we are passionate about the impact of every employee in realizing our vision of improving people’s lives by delivering a new class of RNA therapeutics. Avidity is revolutionizing the field of RNA with its proprietary AOCs, which are designed to combine the specificity of monoclonal antibodies with the precision of oligonucleotide therapies to address targets and diseases previously unreachable with existing RNA therapies. If you are a committed, solution-oriented thinker, join us in making a difference and become part of our growing culture that is integrated, collaborative, agile and focused on the needs of patients. 

Avidity Biosciences, Inc.'s mission is to profoundly improve people's lives by delivering a new class of RNA therapeutics - Antibody Oligonucleotide Conjugates (AOCs™). Utilizing its proprietary AOC platform, Avidity demonstrated the first-ever successful targeted delivery of RNA into muscle and is leading the field with clinical development programs for three rare muscle diseases: myotonic dystrophy type 1 (DM1), Duchenne muscular dystrophy (DMD) and facioscapulohumeral muscular dystrophy (FSHD). Avidity is broadening the reach of AOCs with its advancing and expanding pipeline, including programs in cardiology and immunology through internal discovery efforts and key partnerships. Avidity is headquartered in San Diego, CA. For more information about our AOC platform, clinical development pipeline, and people, please visit www.aviditybiosciences.com and engage with us on LinkedIn and Twitter.

The Opportunity

The US Brand Lead, DMD is a senior leader accountable for leading all brand initiatives for launch and commercialization in the U.S. market.  Success in this position will require an ability to closely collaborate with cross-functional partners including regulatory, CMC, medical affairs, patient advocacy, other commercial functions and regional general management and other functions as required.  Additionally, this position may serve as the leader of the launch sub-team.

What You Will Contribute

• Serve as US brand lead for DMD with an additional focus on global and regional product positioning and brand strategy and planning
• Recruit and develop marketing talent for Avidity
• Partner with franchise and program leadership to:
  • Develop and execute on our launch planning process
  • Lead the planning, content development and facilitation of all the upcoming Launch Readiness Reviews
  • Ensure strategic alignment and collaboration across all functions
• In partnership with medical affairs, patient advocacy and other commercial functions:

• Build a disease and product marketing plan for patients and HCPs
• Develop disease education and product message platforms
• Develop all brand elements including core positioning, visual and digital branding and creative ensuring consistency across all touchpoints
• Select and oversee management of advertising and production agencies
• Develop print and digital promotional materials.  Shepherd all assets through the appropriate regulatory, medical or promotional review processes
• Proactively foresee, identify, and facilitate the resolution of marketing issues
• Liaise with insights and analytics team to identify knowledge gaps and formulate plans to address outstanding program needs, providing input into and at times leading market research projects
• Conduct Advisory Boards and focus groups with Key Opinion Leaders, Regional Opinion Leaders and Patients/Caregivers
• Lead key strategic initiatives focused on the patient journey from symptom presentation to optimal care
• Develop KOL and HCP communication channels, including a Speaker’s Bureau

• Develop and manage the U.S. marketing budget for the brand
• Oversee the brand P&L and recommend incremental investment areas across all functions
• Partner with franchise leadership to provide a point-of-view on lifecycle investments and strategies
• Through our matrix environment, represent DMD in portfolio strategy efforts
• Collaborate with sales leadership and sales operations to provide training, tools, and support for effective product promotion’
• Work with marketing competencies to drive omni-channel, digital and patient marketing efforts
• Support message platforms for market access, patient services and other functions
• Develop and implement post-launch marketing strategies based on real-world data (to drive adoption, increase retention and enhance patient experience)
• Engage in additional projects and increasing the scope of work as directed by marketing leadership and global program heads

What We Seek

• Minimum 10+ years of sales and marketing experience in the biopharmaceutical industry working with orphan or ultra-rare diseases
• BA/BS degree in science or relevant field
• Launch experience in the U.S.
• Demonstrated ability to think and act strategically, and proven track record of driving tactical execution within department, internal cross functional teams and external partners
• Excellent analytical and creative problem solving, strategic analysis and planning capabilities, and involving complex situations
• Highly developed oral and written communication skills and organizational habits
• Successful experience achieving and maintaining compliance with all applicable regulatory, legal, and operational rules
• Proven ability to build productive relationships with stakeholders including KOLs and patient advocacy groups
• Strong interpersonal skills including ability to communicate effectively with people individually and in groups; ability to communicate with technical and non-technical colleagues; experience establishing and maintaining effective relationships across departments
• Experience in a small company and high growth, fast-paced environment
• Team leadership experience within a cross-functional matrix environment
• Ability to travel as needed for 50% of the time

What We will Provide to You:

• The base salary range for this role is $264,200 - $292,500. The final compensation will be commensurate with such factors as relevant experience, skillset, internal equity and market factors.
• Avidity offers competitive compensation and benefits which includes the opportunity for annual and spot bonuses, stock options and RSUs, as well as a 401(k) with an employer match. In addition, the comprehensive wellness program includes coverage for medical, dental, vision, and LTD, and four weeks of time off.
• A commitment to learning and development which includes a variety of programming internally developed by and for Avidity employees, opportunities for job-specific training offered by industry, and an education reimbursement program.