Senior Product Marketing Manager - International
Avalara has been rated a leader by IDC in the 2019 MarketScape report on Sales Tax and VAT applications. We are a dynamic B2B SaaS company based in Seattle that provides cloud-based software for sales tax and other indirect taxes. We are pioneering technologies to make the complicated world of sales tax easier for our customers.
The product marketing organization is responsible for defining product portfolio, customer segmentation, market sizing, buyer personas, buyer journeys, messaging & positioning, some customer-facing collateral, competitive analysis, field communication, win-loss interviews, customer evidence and product launch activities. This team is accountable for all Avalara products across all geographies.
This product marketing role provides an opportunity to design and own the execution of a range of go-to-market, sales enablement and messaging & positioning initiatives across a number of solutions enabling global organizations.
The ideal candidate for this role thrives in a dynamic, fast-paced and innovative environment, and brings a breadth of hands-on experience product marketing, ideally in a global or international context. In this role you will be responsible for developing deep customer insights and translating those into hard-hitting messaging & positioning frameworks and a wide range of customer and sales-facing collateral. You will serve as the go-to source for go-to-market planning and sales enablement. You will collaborate cross-functionally with Avalara's GMs, Product Management, Marketing and Sales teams across various international markets to enable decision making based on solid quantitative analysis and data-driven insights.