Senior Product Marketing Manager - International

Marketing Seattle, Washington


Avalara has been rated a leader by IDC in the 2019 MarketScape report on Sales Tax and VAT applications. We are a dynamic B2B SaaS company based in Seattle that provides cloud-based software for sales tax and other indirect taxes. We are pioneering technologies to make the complicated world of sales tax easier for our customers.

The product marketing organization is responsible for defining product portfolio, customer segmentation, market sizing, buyer personas, buyer journeys, messaging & positioning, some customer-facing collateral, competitive analysis, field communication, win-loss interviews, customer evidence and product launch activities. This team is accountable for all Avalara products across all geographies.

This product marketing role provides an opportunity to design and own the execution of a range of go-to-market, sales enablement and messaging & positioning initiatives across a number of solutions enabling global organizations.

The ideal candidate for this role thrives in a dynamic, fast-paced and innovative environment, and brings a breadth of hands-on experience product marketing, ideally in a global or international context. In this role you will be responsible for developing deep customer insights and translating those into hard-hitting messaging & positioning frameworks and a wide range of customer and sales-facing collateral. You will serve as the go-to source for go-to-market planning and sales enablement. You will collaborate cross-functionally with Avalara's GMs, Product Management, Marketing and Sales teams across various international markets to enable decision making based on solid quantitative analysis and data-driven insights.

Job Responsibilities


  • Work very closely with product management, engineering, sales and marketing teams to orchestrate launch of new products into market
  • Develop messaging/positioning, sales talk-tracks, customer presentations, case studies and other collateral for new and existing products
  • Analyze the competitive landscape and prepare field and sales organizations for addressing competitive situations
  • Identify need and manage the development of sales enablement tools
  • Participate in development of session content for industry or customer conferences
  • Partner with product management for upcoming product/feature launches; develop sales training materials and orchestrate & execute field training
  • Work across all of Avalara's products and geographies to provide strategic support to demand generation, corporate marketing, field teams and the sales organization.
  • Basic Qualifications


  • 5+ years in a product marketing role in the technology/SaaS industry supporting global products and teams
  • Relentless focus on direct and indirect customer interaction to understand and synthesize customer needs and pain points
  • Ability to collaborate with multiple internal organizations, including sales and product management to drive company success
  • Highly adaptable and self-driven marketer who has the ability to navigate a fast-changing environment
  • Strong analytical abilities to develop insights by combining sales and marketing data with data from other sources
  • Strong communication skills, both verbal as well as written, to craft and articulate compelling stories for B2B technology products
  • Must have the ability to create tangible marketing deliverables as well as be a strategic thinker
  • Quick study; proven ability to quickly build understanding of new markets/industries, products and customer scenarios.
  • Bachelor's Degree
  • Preferred Qualifications


  • Experience in product management or development
  • Accounting or finance background