Head of Customer Marketing, EMEA R4581

Marketing Brighton, United Kingdom


Avalara is growing rapidly and seeking a senior marketer to lead customer marketing for EMEA. You will be responsible for building a marketing strategy for existing customers, including cross-sell, programmatic lifecycle customer communications and scaled and premium customer experiences (virtual and in-person). This is a new position that sets the strategy for customer retention and expansion to ensure the EMEA business achieves its growth goals.

You'll be organised, strategic, analytical and data-driven in order to map the right customer experiences that drive the business with a tracked set of goals to measure the effectiveness of your efforts.

If you have a desire to lead in a growth business where customer marketing leads strategy and growth, we want to hear from you!

Job Duties:


  • Lead the planning and execution of compelling and impactful cross-sell and up-sell marketing campaigns that result in customer expansion and new business growth.

  • Work closely with EMEA marketing and sales leadership to build strong relationships with our existing customer base through a variety of engaging programmes.

  • Act as a key internal stakeholder for customer-facing communications and work cross-functionally and collaborate with various teams to get buy-in and feedback on initiatives.

  • Foster and grow a customer reference and advocacy programme for EMEA, including customer success stories, testimonials and referrals, etc. this will likely be done with US team's strong partnership

  • Support customer migration projects, and overall increase customer loyalty and retention.

  • Lead the planning and execution of events, including advisory boards, user groups, and webinars.

  • Analyse up-sell, cross-sell and renewal data to drive strategic decisions around customer engagement and track the performance of all campaigns and optimise where necessary.

  • Work closely with the operations and sales team across the region to ensure the maintenance of an up-to-date and accurate customer database.

  • Create consistent communication with sales and account management leadership to promote awareness of programmes, provide activity updates, and solicit feedback.

  • Work closely with our product and wider marketing team to ensure we are looping in our customer's voices when launching products.

  • Lead the creation of compelling content to ensure our campaigns are successful.

  • Be responsible for delivering an exceptional customer experience using various customer success and customer relationship management techniques.

  • Qualifications:


  • Requires 6 – 8 years of related subject matter experience plus at least 4 years of prior leadership experience.

  • A passion for customer marketing with demonstrable experience leading the function for a high growth SaaS / technology company.

  • Have a deep understanding of B2B marketing and lead generation execution and tracking across multiple channels, such as digital, social, email, events, webinars, content and in product.

  • Strong analytical and problem-solving skills and can communicate complex data and numbers into clear and actionable insights.

  • A proactive self-starter who's able to demonstrate initiative and critical/strategic thinking as well as exceptional attention to detail.

  • Has a positive, can-do attitude and is happy to work with marketing and sales teams in the US and EMEA and build beneficial and collaborative relationships.

  • About Avalara:

    We're building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there's an accompanying unique and nuanced tax compliance calculation.

    The logic behind calculating taxes — the rules, rates, and boundaries — is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.

    Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That's a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone.

    That's why we're growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Belgium, Brazil, Canada, India, and the U.K.

    Equal Opportunities:

    Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

    Reasonable Accommodation:

    Avalara is committed to working with and providing reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process can follow this process outlined when applying for a position: Please provide your name and contact information to our recruitment team at [email protected]

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    Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.