Audience Marketing Manager

Marketing Remote, Washington Remote, United States


Job Summary:

Are you an energetic, insightful marketer who has a knack for understanding audiences and designing strategies and tactics to grow a business? Do you constantly work with a sense of urgency, have a keen ability to adapt to change, and are as comfortable with analytics as you are with creative? We are looking for marketers that are energetic, customer centric, entrepreneurial, and biased for action. This will be a great opportunity to join Avalara's growing prospect marketing team, a big area of focus for the company in 2021.

Avalara is a marketers dream: we use a broad mix of strategies combined with a willingness to experiment, guided by metrics. You'll have access to use some of the most innovative, leading-edge technologies and tactics you'll find in B2B marketing.

Job Duties:


  • Develop data-driven strategies to drive new prospect sales for both consumer and business audiences.
  • Create go-to-market programs specifically for prospects to support new products and features from the Avalara product portfolio.
  • Design integrated campaigns leveraging multiple marketing channels such as account-based marketing, direct mail, social, email, webinars, and in-person events to increase prospect sales.
  • Develop launch plans for our new Avalara products and features
  • Partner with our content and creative teams to deliver compelling and thought leadership content, drive product and solution awareness
  • Work closely with our sales team by delivering customer intelligence, sales enablement tools and resources, and provide expertise and programs to help them identify opportunities to sell. Own the feedback loop between sales and marketing.
  • Optimize the marketing funnel by reviewing results, identify root cause for areas of concern, and recommending and executing priorities to optimize performance
  • Develop evergreen, automated marketing programs that can support customers' lifecycle. Ensure timely and relevant communications are delivered to the correct customer segments based on their product lifecycle and interaction with Avalara.

Qualifications:

Excellent grasp of B2B marketing, product marketing, and B2B selling concepts and the sales pipeline.
5+ years B2B marketing experience with focus on SMB space
Prior experience in product, prospect, and/or partner marketing is a plus Proven experience working and collaborating with cross-functional teams Bachelor's degree.
Degree in business, marketing or communications preferred.
MBA a plus.
Excellent verbal and written communication skills, with strong writing ability. Experience with CRM automation tools (e.g. SalesForce.com), marketing automation platforms (e.g. Eloqua), and analytic tools (e.g. Tableau) a plus.

About Avalara

 

Avalara helps businesses of all sizes achieve compliance with transaction taxes, including sales and use, VAT, excise, communications, and other tax types. The company delivers comprehensive, automated, cloud-based solutions designed to be fast, accurate, and easy to use. The Avalara Compliance Cloud® platform helps customers manage complicated and burdensome tax compliance obligations imposed by state, local, and other taxing authorities throughout the world.

 

Avalara offers more than 600 pre-built connectors into leading accounting, ERP, ecommerce and other business applications, making the integration of tax and compliance solutions easy for customers. Each year, the company processes billions of indirect tax transactions for customers and users, files more than a million tax returns, and manages millions of tax exemption certificates and other compliance documents.

 

Headquartered in Seattle, Avalara has offices across the U.S. and overseas in the U.K., Belgium, Brazil, and India. More information at www.avalara.com

 

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

 

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.