Strategic Alliances Manager

Sales Brighton, United Kingdom

The mission of the Strategic Alliances team is to create long-term, multi-dimensional partnerships, driving mutual revenue to Avalara, and our partners ensuring client success. The Strategic Alliance Manager is responsible for identifying, analysing, signing, and managing partnerships that will help Avalara achieve its goals and generate new client value.

This position forms deep relationships with external partners at all levels of their organisation, provides a main point of contact for the partnership, and is the entry point for that partnership working with Avalara Sales, Marketing, and other business units.

This role will be within the EMEA team to scale existing relationships, and recruit new partnerships around the eCommerce, ERP, CRM and POS spaces. Previous experience and existing network in this space is highly preferred.

Job Duties:

  • Recruit, engage, train and market with partners up and down the organisation as appropriate
  • Create executive alignment and commitment on key partnership goals, and strategic initiatives by maintaining access and influence with key leadership contacts
  • Act as the point of contact to increase partner knowledge and proactively train partners regarding general transaction tax, Avalara product, services, resources, and differentiators
  • Generate partner driven pipeline through proactive prospecting with partner’s customer facing employees, including Sales, Account Management, Delivery, Support, and others
  • Act as a liaison between our sales teams and partners to help build working relationships resulting in growing our bookings numbers/meeting and exceeding your territory goals
  • Lead partner marketing efforts with the help of Partner Marketing Managers for marketing and co-marketing opportunities (lunch-n-learns, seminars, webinars, campaigns, trade shows, events) with key partners
  • Grow your partner account base through proactive recruitment in targeted channels
  • Provide clear and organised reporting regarding your active partners, target partners, and territory
  • Conduct Quarterly Business Reviews with top partners and assist Avalara and Partner management in monitoring progress towards strategic goals Provide feedback to channel peers and leadership regarding market intelligence, competition, knowledge gaps and other valuable insights gained while working with partners
  • Manage partner enquiries regarding sales, product, commissions, customer escalations, etc.
  • Build out & maintain partner profile information and contact information as well as log calls and communications in CRM and other systems
  • Domestic and international travel will be required.

Knowledge, Skills & Abilities:

  • Bachelor’s degree
  • Must have several years of partner/channel experience in the technology industry
  • Strong customer success mindset
  • Capable of building trust quickly, developing and maintaining relationships
  • Ability to create these genuine relationships in various environments including in-person, phone, email, and web meetings
  • Possesses a solid sales foundation with an outgoing, optimistic personality Engages effectively at the C-Suite and Executive level both internally and externally
  • Flexible and adaptable self-starter with the ability take ownership and initiative approaching all tasks and projects proactively
  • Must have a passion for your work and an ability to apply that passion to both daily tasks and larger, longer term projects
  • Competency with Salesforce, Slack, Excel and Office Suite, Atlassian/Jira a plus
  • Collaborative and team-oriented attitude
  • Effective problem-solving capabilities
  • Experience driving partner marketing activities
  • Ability to prioritise and complete multiple tasks with little to no supervision Must have intellectual curiosity, humility, accountability, and a positive approach
Please note this role can be home-based, with some travel to our Brighton head office, and to clients/partners where appropriate

About Avalara:

Avalara helps businesses of all sizes achieve compliance with transaction taxes, including sales and use, VAT, excise, communications, and other tax types. The company delivers comprehensive, automated, cloud-based solutions designed to be fast, accurate, and easy to use. The Avalara Compliance Cloud® platform helps customers manage complicated and burdensome tax compliance obligations imposed by state, local, and other taxing authorities throughout the world.

Avalara offers more than 600 pre-built connectors into leading accounting, ERP, ecommerce and other business applications, making the integration of tax and compliance solutions easy for customers. Each year, the company processes billions of indirect tax transactions for customers and users, files more than a million tax returns, and manages millions of tax exemption certificates and other compliance documents.

Headquartered in Seattle, Avalara has offices across the U.S. and overseas in the U.K., Belgium, Brazil, and India. More information at

Equal Opportunities:

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

Reasonable Accommodation:

Avalara is committed to working with and providing reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process can follow this process outlined when applying for a position: Please provide your name and contact information to our recruitment team at