Performance Marketing Manager

Marketing Pune, MH

Job Summary

Avalara is a rapidly growing technology company that's fundamentally changing the world of transactional tax compliance. We deliver comprehensive, cloud-based automation solutions that adapt to the ever-changing global tax landscape.

We're a team of collaborative, driven individuals who always push the envelope for the business's growth and success. As a Performance Marketing Manager, you'll be responsible for the strategy and efficient day-to-day management of digital ad campaigns for Avalara India. You'll partner with global internal teams to exceed growth goals through ongoing optimization of Avalara's business initiatives and executing go-to-market strategies. This role reports directly to the Senior Manager of India Marketing.

Job Duties

  • Lead the day-to-day management of the display & paid social campaigns and increase efficiency through optimizations, targeting execution, and testing with a track record of handling high campaign volume, large budgets, complex strategies, and driving quantifiable results
  • Present innovative ideas and creative tactics to improve efficiencies for future marketing expansion or optimization
  • Measure, track and analyze the performance of display & paid social campaigns across channels, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle
  • Develop partnerships with Avalara India's display partners to ensure we're following best practices and gaining access to relevant betas
  • Develop necessary program reporting, dashboards, and one-off analyses, providing the ability to monitor the program health and communicate performance
  • Craft compelling content across marketing channels, including but not limited to website, case studies, pitch decks, ads, videos, emails, blog posts, PR, thought leadership articles
  • Be the subject matter expert within Avalara on all things related to display & paid social marketing
  • Qualifications

  • 8+ years experience in digital marketing, preferably in SaaS/ technology domain
  • 5+ years experience in growth, performance marketing with demonstrable case studies
  • Expertise in Google Marketing Platform (SA 360, Campaign Manager, and DV 360), Social ads, Salesforce, Eloqua
  • Notable presentation skills customizable to the hyperlocal Indian target audience
  • User experience knowledge and optimization of customer experience funnels and landing pages.
  • Self-motivated and doesn't wait for prescriptive directions.
  • Can work in a face-paced environment
  • About Avalara

    We're building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, a cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there's an accompanying unique and nuanced tax compliance calculation.

    The logic behind calculating taxes — the rules, rates, and boundaries — is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.

    Avalara works with businesses of all sizes worldwide — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That's a massive technical challenge in terms of scale, reliability, and complexity, and we do it better than anyone.

    That's why we're growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and worldwide, in Belgium, Brazil, Canada, India, and the U.K.

    Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.