Talent Brand and Marketing Manager

People and Culture Remote, United States

Talent Brand and Marketing Manager

*This position can be remote within the United States*

We're looking for a Talent Marketing Manager to attract, engage, and grow our talent brand and network. You will be responsible for growing our awareness by developing and executing personalized marketing plans that have strong industry engagement rates. You will also plan and execute content, social media marketing, email marketing, recruiting events, and other talent marketing projects to help position us as an employer of choice.

What you will do:

  • Build and execute on long-term forward-thinking global talent marketing plans.
  • Execute on campaign strategies across social media platforms, job boards, e-mail, and other digital marketing channels and monitor effectiveness.
  • Support and optimize paid digital media campaigns that support global Talent Acquisition initiatives and hiring needs
  • Measure campaign health using analytics to identify key trends and share recommendations with leadership.
  • Conduct market research and be able to articulate the needs of the business and talent marketplace.
  • Plan and execute events with an understanding of how to measure impact.
  • Understand and apply judgment to increase awareness and convert leads through nurture concepts to drive CRM marketing.
  • Develop short-term and long-term attraction and nurture campaigns in support of recruiting priorities and goals.
  • Play a key role in project managing additional global talent marketing projects.
  • Discover, analyze and leverage data to tell a story and inform business decisions.
  • Research marketing and advertising trends for recruiting.
  • Understands the principles of talent marketing and has knowledge of how to apply proven success methods to promote and amplify Workday's unique value proposition.

Your background:

  • Bachelors degree or equivalent experience
  • 8+ years of experience creating marketing or branding campaigns
  • 3+ years previous experience in Talent Acquisition and understand the challenges recruiters/sourcers face in attracting talent
  • Understanding of the marketing funnel with experience creating and measuring branding, engagement, and lead generation campaigns
  • Experience with conversion copywriting and A/B testing in a digital media environment
  • Project/program management experience with the ability to plan and execute important activities and deliverables
  • Experience collaborating across multiple teams and departments
  • Experience analyzing data to influence decisions
  • Experience with project management tools and methodologies
  • Experience with effectively managing cross-functional partners and stakeholders
  • Analytical with focus on measuring ROI for events and marketing campaigns
  • Strong organizational skills with exceptional attention to detail
  • Excellent written and verbal communication skills
  • Experience working in LinkedIn's Campaign Manager is preferred
  • Digital recruiting experience required, and the ability to identify and engage candidates across multiple disciplines

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.