Principal UX Researcher

User Experience Seattle, Washington Durham, North Carolina

Avalara's Product Experience Group is looking for a Principal User Researcher who is passionate about understanding the needs, attitudes, and workflows of the people who use Avalara products. Our customers' goal is to ensure their businesses are tax compliant; as Avalara's User Research team, we seek to understand our users and to share compelling insights about their goals and priorities so that Avalara can deliver best-in-class experiences.

We're looking for someone who pairs a robust toolkit of research methods with leadership skills that can extend and broaden the work of our team. We handle a mix of evaluative and generative research projects, and are always looking for new and compelling ways to bring the user's perspective to our product teams. We coach product managers and others who seek to conduct their own research, and drive strategic cross-functional research projects across Avalara's product portfolio.

Our team is collaborative and inclusive, and we value diversity. If you have experience using research on business-to-business solutions to drive business outcomes, leading complex projects with multiple stakeholders, and communicating effectively at all levels of a growing organization, we'd love to hear from you.


  • Be an enthusiastic advocate for strategic research opportunities that help Avalara better understand user needs, emotions, and priorities based on product roadmaps and company goals

  • Help translate open-ended or ambiguous research requests into crisp research plans that shape our collective understanding of Avalara's multi-product, multi-vertical, multi-segment product landscape and how we can best serve our customers

  • Scope, schedule, plan, and execute research based on business needs; and deliver thoughtful, compelling research findings that accurately frame insights and deliver clear, actionable recommendations

  • Take teamwork seriously: partner with fellow researchers, UX peers, product managers, developers, marketing and other business-side colleagues, and senior leaders to deliver customer-centric offerings; champion integrating discovery and user research into roadmaps throughout the product life-cycle

  • Work independently or collaboratively, as projects require; demonstrate excellent judgment in ambiguous contexts; handle complex projects with minimal oversight

  • Work cross-functionally to drive continuous improvement efforts, coach interested product managers as they learn to conduct their own user research, provide training and coaching on discovery and validation methods, mentor junior team members, and help inspire UX and Product to better understand users' needs.

Minimum Qualifications

  • Master's degree in a User Experience related field such as Human-Computer Interaction, UX Design, Cognitive Psychology, Human Factors Psychology, or Behavioral Sciences; Anthropology; Psychology; Computer Science; or a related field, or equivalent practical experience.

  • 10+ years relevant user research experience, including 5 or more years experience working in a global SaaS company

  • Experience designing and implementing research programs including multi-stage discovery and validation efforts, leading major UX and Research initiatives, and working with research vendors

  • Expertise using a broad array of research methods; up-to-date frameworks for selecting the best method(s) and tool(s) for a given set of circumstances

  • Confidence working with quantitative data and conducting mixed-methods research: experience using product analytics tools; designing, fielding, and conducting analysis for surveys; and working with data science teams to mine other internal data sources

  • Experience independently delivering quality work on tight deadlines, and ability to concurrently manage multiple projects and stakeholders

  • Exceptionally clear and concise written and verbal communication skills, including the ability to connect with technical, non-technical, and executive audiences

Desired Qualifications

  • PhD degree in a User Experience related field such as Human-Computer Interaction, Cognitive Psychology, Human Factors Psychology, Anthropology, Psychology, Computer Science, or a related field

  • Experience conducting user research on business to business offerings in the FinTech space

  • Experience managing teams

  • Thought leader in the wider UX community

  • Note: Please be prepared to share a research portfolio highlighting three to five projects representative of your experience; during the interview process we will ask you to present each project's goals, your role and the way you worked with key collaborators and stakeholders, and the impact of your research. We look forward to learning more about your research experience!

    Minimum Qualifications

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.