Senior Partner Marketing Manager - Strategic Industries

Marketing Remote, United States


We're looking for an experienced, creative, results-oriented marketer to join our Partner Marketing team. The Partner Marketing team's mission is to create an exceptional Avalara experience for partners, supporting them with the right engagement and marketing resources as they start, run, and scale their business with us.

The Partner Marketing Manager for our Strategic Initiatives Group (SIG) will own marketing with and through our key technology partners and system integrators.

Our SIG team is made up of strategic industries including Communications, Beverage and Alcohol, Excise (Tobacco and Energy), Insurance, and Lodging. Strategic products include Point of Sale and Certificate Capture.

The partner marketing manager will work closely with the General Managers of each of these businesses to develop plans with key partners who are building industry or strategic product practices with Avalara.


Responsibilities will include developing go-to-market strategies for assigned partners and executing on all elements of the demand mix, including sales enablement, webinars, email campaigns, digital advertising, events, and driving leads through partner app marketplaces.

What you'll do:


  • Develop a deep understanding of our vertical and strategic industries customers' care abouts and how we solve them.
  • Define annual joint marketing strategies, objectives, and measures of success with our top technology partners and SI who have specific vertical practices.
  • Build joint messaging and produce co-marketing assets with top technology
  • Execute co-marketing plans and activities to drive scaled acquisition through partners and create sales pipeline with and through partners
  • Build relationships with marketing leaders and gain commitment for joint marketing plans

  • Create repeatable, high-value partner enablement campaigns that deliver positive ROI.
  • Master our robust set of tools for planning, reporting, requesting marketing services, and launching marketing campaigns

Who you will work with :


  • You will be working closely with the SIG General Managers, sales and partnership teams to jointly increase Avalara's platform adoption and satisfaction with and through partners.
  • You'll collaborate with the partner business leaders to define priorities and align the marketing plan to their business plan
  • Together with our corporate content teams, you will develop the value proposition and messaging to our channel partners, identify content gaps and work cross-functionally to build the materials needed

Who you are:


  • Bachelor's degree in marketing or related field, MBA preferred
  • 7+ years of relevant marketing experience in the B2B technology space

  • Experience building marketing plans with technology alliance partners and a solid understanding of channel models
  • Ability to influence and collaborate with sales leaders
  • Understanding of buyer personas and experience building digital omnichannel campaigns
  • Superb organization and project management skills and the capacity to manage multiple complex projects at once

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.