Marketing Writer - Digital

Marketing Brighton, United Kingdom


Avalara's Marketing Content team is tasked with creating content that aids in the acquisition of new customers and continue the growth and loyalty of existing customers. The EU Website Marketing Writer is one of the lead writers in the organization and will take primary responsibility for the written form, including the research, production, writing, and analysis of a wide range of digital assets. Transaction tax can be a dry topic, so an engaging and dynamic approach — both in tone and form — is an important success factor. In other words, we want someone who can make people want to learn more about transaction taxes. A primary focus is on conversion and getting the audience to take action at all levels of the buyer's journey. As a data driven marketing team, we measure performance by testing and optimizing our online content.

As a small team, we produce a tremendous amount of material, so we're looking for a self-starter who'll collaborate across the global organization and produce high-caliber work in an efficient manner, frequently in short periods of time.

Job Duties:


  • Lead content writer for EU site redesign

  • Research, write, and continuously optimize the following:

  • 1. Web copy — develop descriptive, engaging content for existing product, service, and integration pages as well as for partner organizations, etc.

    3. Content and descriptions for promotional programs and initiatives, advertising copy, and public relations material

    3. Build extensive knowledge in the subject of transaction tax and stay in tune with our industry, our products, our partner community, and our competitors


  • Optimize content performance by collaborating with the web analytics team and incorporate user testing

  • Work with internal design to ensure high-quality finished products

  • Other duties as assigned

  • Qualifications:


  • Portfolio or website with extensive, varied, and relevant long-form and short-form writing samples.

  • Five years or more of experience in digital copy role (content writer, editorial writer, copywriter).

  • Strategic marketing work experience (focus on B2B).

  • BA (Hons) Degree

  • Excellent verbal and written communication skills.

  • Strong organizational skills.

  • Strong attention to detail.

  • Excellent grasp of marketing, product management, and sales concepts.

  • Ability to think and plan strategically.

  • Ability to work well independently and collaborate effectively with a team.

  • Ability to manage projects and complete tasks by meeting timelines and goals.

  • Ability to work in a fast-paced, high-volume environment.

  • Preferred Qualifications:


  • Strong knowledge of computer basics as well as very strong understanding of Microsoft Office (Word, PowerPoint, and Outlook), and Google Doc.

  • Strong working knowledge of Adobe Experience Manager.

  • Working knowledge of project management tools like Jira a plus.

  • Deep understanding of using the web as a research tool.

  • Excellent editing and proofreading skills.

  • Ability to develop digital presentations and utilize spreadsheets.

  • About Avalara:

    We're building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there's an accompanying unique and nuanced tax compliance calculation.

    The logic behind calculating taxes — the rules, rates, and boundaries — is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.

    Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That's a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone.

    That's why we're growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Belgium, Brazil, Canada, India, and the U.K.

    Equal Opportunities:

    Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

    Reasonable Accommodation:

    Avalara is committed to working with and providing reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process can follow this process outlined when applying for a position: Please provide your name and contact information to our recruitment team at [email protected]

    Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.