Sr. Product Manager, Customer Onboarding Experience (R6352)

Product Management Seattle, Washington Remote, United States Durham, North Carolina


Avalara, Inc., (www.Avalara.com), is the leading provider of cloud-based software that delivers a broad array of compliance solutions related to sales tax and other transactional taxes.

What is it like to work at Avalara? Come find out! We are committed to the following success traits that embody our culture and how we work together to accomplish great things:  Fun. Passion. Adaptability. Urgency. Simplicity. Curiosity. Humility. Ownership. Optimism.

As a  Senior Product Manager, you will lead our product strategy for our end-to-end onboarding experience and our logged-in home page. As part of the Global UI product team, you will join us on our mission to create a simplified and unified experience for all Avalara customers. You'll be responsible for improving how customers onboard so they feel guided through the process and feel confident they're meeting their business's compliance needs.

What you'll do


  • Work with internal and external customers to acquire a deep understanding of their requirements and business needs

  • Partner with UX, content and engineering teams throughout the entire Agile development process

  • Conduct customer interviews and research to inform product decisions

  • Partner with our Global UI product managers to take our vision, improve it, and make it a reality

  • Research and write clear product requirements, including user stories and user journey maps

  • Ensure committed product delivery timelines are achieved across the organization, including but not limited to engineering

  • Be rigorously data driven in defining solutions and measuring outcome

  • Collaborate with Customer Success, Marketing, Sales, Legal, Business Development and other product teams to drive adoption and process enhancements

  • Champion the customer and customer value

What you'll bring to the role


  • 5+ years experience as a product manager

  • 8+ years of overall work experience

  • Bachelor's degree in a relevant field (engineering,

  • Experience with UI-heavy products and frontend development teams

  • Design sense and customer empathy; you advocate for the customer and look for ways to simplify the complex

  • Experience working for leading SaaS companies with a diverse customer base spanning small business owners, SMB, and enterprise

  • Track record of leading products from inception through launch, in a complex cross domain environment

  • Ability to drive results through influence

How you approach product management


  • You're passionate about understanding the challenges your customers face. You're comfortable using a variety of approaches for learning about your customers and validating product / market fit.

  • You're great at synthesizing multiple perspectives—customer priorities, business objectives, and technology, among others—into strategic product plans that deliver real value.

  • You're data-driven. You're quick to differentiate between opinions and data-driven arguments, and you're an evangelist when it comes to making product-related data visible and easy to glean actionable insights from.

  • You're a team player who leads. Collaboration is core to how you work, and you're committed to fostering inclusiveness. You know from experience that articulating a clear product vision backed by smart KPIs ensures your team can always move forward in the right direction.

  • You're happiest moving back and forth between the big picture and the details, and you're equally comfortable delivering bad news and good.

  • You're always learning and looking for ways to improve, and you want to make an impact wherever you are.

  • You take pride in delivering quality work, always.

About Avalara

Avalara helps businesses of all sizes achieve compliance with transactional taxes, including VAT, sales and use, excise, communications, and other tax types. We deliver comprehensive, automated, cloud-based solutions that are fast, accurate, and easy to use.

Avalara offers hundreds of pre-built connectors into leading accounting, ERP, e-commerce and other business applications. Each year, the company processes billions of tax transactions for customers and users, files hundreds of thousands of tax compliance documents and tax returns, and manages millions of exemption certificates and other compliance related documents.

Avalara's headquarters are in Seattle, WA and it has offices across the U.S. and in Brighton and London, England; Brussels, Belgium; and Pune, India. More information at: www.avalara.com 

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.