Public Relations Specialist

Marketing Durham, North Carolina Seattle, Washington


  • Support overall corporate communications and other strategic initiatives including critical communications related to our business strategy and development, M&A, research, data, partners, customer stories, global impact, and financials.

  • Identify, read, and engage with important media outlets to understand what the media is looking for and how Avalara can add value with data, expertise, or trends.

  • Manage Avalara's contributed content program – working with leaders across the business to build an editorial calendar of interesting topics, and pitch/ secure interest in those topics with media. Manage the creation, editing, and approvals for articles to secure published coverage.

  • Manage internal tools that elevate coverage to internal teams – Slack, email, website, and field alerts – so that useful pieces of news media are in the hands of our teams in a timely manner and useful format.

  • Work with customer marketing to establish the process and cadence for extracting and developing stories on our customers and members for use in PR and marketing programs.

  • Cultivate and maintain relationships with print, online, and broadcast media outlets across trade, regional, and national verticals.

  • Prepare PR materials such as press releases, executive briefing materials, backgrounders for press, and more.

  • Manage the press release process, including release editorial calendar and wire distribution.

  • Partner with the marketing events team to oversee the budget for securing speaker placement and measuring ROI on participation.

  • Manage media coverage and trends and prepare results summaries for regular reviews/reports.

  • Manage the Avalara awards program, keeping track of annual awards, deadlines, and submissions.

  • Develop PR plans and strategies for specific campaigns and on a quarterly/annual basis.

  • Support the Avalara speaking program, keeping track of relevant events, deadlines, and submissions in tandem with other key stakeholders across the company.

  • Oversee Avalara's internal metrics management with legal for sales and marketing use.

Preferred skills & experience

  • 5+ years of public relations experience, including technology/product and thought leadership programs in-house or at an agency

  • A combination of education and experience equivalent to a bachelor's degre.

  • Agency experience preferred

  • Media relations experience with business, technology, and trade media. B2B preferred.

  • Excellent writing, editing, and project management skills

Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.