Paid Search Manager R3584

Marketing United Kingdom


Avalara is a rapidly growing technology company that's fundamentally changing the world of transactional tax compliance. We deliver comprehensive, cloud-based automation solutions that adapt to the ever-changing global tax landscape. We're a team of collaborative, driven individuals that always push the envelope for the business growth and success.

Job Duties:


  • Build, execute, test, and optimize Google Adwords and Bing Ads campaigns.

  • Identify keyword performance trends and insights at a large scale using real-time performance data.

  • Create, update, and maintain regular reporting to share with internal teams.

  • Work cross functionally to ideate creative advertising campaigns & messaging tests.

  • Collaborate and assist in developing international SEM strategy.

  • Manage relationships with search engine representatives and take advantage of new beta offerings and tools.

  • Provide competitive keyword analysis across business units.

  • Qualifications:


  • Requires at least 5 years related experience.

  • Requires 4-7 years experience directly managing SEM, preferably with or on behalf of B2B-focused or SaaS organization.

  • Google Adwords and Bings Ads certification required.

  • Proficiency in Salesforce and SA 360 (Google Marketing Platform suite of products).

  • Experience optimizing to large budgets and meeting/exceeding monthly goals for spend, revenue, customer acquisition, and other key performance metrics.

  • Exceptional analytical skills, including data manipulation and financial analysis.

  • Expert-level experience in MS Excel and in conducting and discerning actionable insights from A/B and multivariate testing.

  • Outstanding communication, project management and collaboration skills with the ability to work with both technical and business teams.

  • Ability to work independently/efficiently and thrive in a fast-paced environment.

  • BA/BS in marketing, finance or a related field.

  • About Avalara:

    We're building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there's an accompanying unique and nuanced tax compliance calculation.

    The logic behind calculating taxes — the rules, rates, and boundaries — is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.

    Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That's a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone.

    That's why we're growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Belgium, Brazil, Canada, India, and the U.K.

    Equal Opportunities:

    Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, colour, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

    Reasonable Accommodation:

    Avalara is committed to working with and providing reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process can follow this process outlined when applying for a position: Please provide your name and contact information to our recruitment team at [email protected]

    Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.