EMEA Marketing Operations Manager / Senior Manager

Marketing Brighton, United Kingdom London, England


Avalara is growing rapidly and seeking a manager to lead marketing operations for EMEA. You will be focused on building out our marketing operations capabilities while partnering with our EMEA marketing and sales teams, and working closely with our analytics team based in the US, to accurately measure and forecast marketing performance and business growth.

This role requires exceptional operational and analytical skills, excellent planning and follow through, and the ability to manage multiple key stakeholders. This highly visible role will require outstanding communication skills and the ability to drive and effect positive operational change.

Job Duties:


  • Own EMEA marketing performance metrics including defining critical KPIs and ongoing results, and crafts the vision for effective data driven B2B marketing.

  • Own full funnel performance analysis, and provide insights based on conversion rates at every stage to measure and predict pipeline and bookings attainment.

  • Collaborate closely with sales ops to define a single source of truth for funnel and performance data and create common dashboards that align marketing and sales KPIs.

  • Analyse the current end to end lead process, and work on redefining it to provide more visibility into what's happening and to garner accurate and actionable insights.

  • Influence the strategy, roadmap, and use of integrated marketing technologies, platforms and data needs to optimise how we execute campaigns and drive growth.

  • Partner effectively with EMEA marketing and sales teams to ensure that marketing ops is anticipating their needs, proactively planning capabilities, and supporting processes that optimise programme performance and drive operational efficiencies.

  • Develop and improve frameworks for marketing spend allocation for all customer acquisition channels, and partner closely with sales ops and EMEA leadership to develop models for forecasting, target setting and ROI measurement.

  • Qualifications:


  • A passion for analytics and data with demonstrable experience managing marketing operations, technology and analytics for high growth SaaS / technology companies.

  • Have a deep understanding of B2B marketing and lead generation tracking across multiple channels, such as paid media, web, social, email, events, webinars, content and in product.

  • Strong analytical and problem-solving skills and can communicate complex data and numbers into clear and actionable insights.

  • Deep experience in CRM and marketing automation systems (e.g. Salesforce, Eloqua).

  • Deep understanding & experience with CRM/SFDC, Tableau, and Excel/Google Sheets.

  • A proactive self-starter who's able to demonstrate initiative and critical/strategic thinking as well as exceptional attention to detail.

  • Has a positive, can-do attitude and is happy to work with marketing and sales teams in the US and EMEA and build beneficial and collaborative relationships.

  • Demonstrable experience with A/B testing methodologies and pitfalls and actioning results.

  • Preferred Qualifications:


  • Experience with MadKudu and 6Sense would be a bonus.

  • About Avalara:

    We're building cloud-based tax compliance solutions to handle every transaction in the world. Imagine every transaction you make — every tank of gas, cup of coffee, or pair of sneakers, every movie ticket, meal kit, or streamed song, every sensor-to-sensor ping. Nearly every time you make a purchase, physical or digital, there's an accompanying unique and nuanced tax compliance calculation.

    The logic behind calculating taxes — the rules, rates, and boundaries — is a global, layered, three-dimensional mess of complexity, with compliance dictated by governments and applied by every business, every day.

    Avalara works with businesses of all sizes, all over the world — from corner stores to gigantic global retailers — to calculate tax accurately and automatically, at speeds measured in milliseconds. That's a massive technical challenge, in terms of scale, reliability, and complexity, and we do it better than anyone.

    That's why we're growing fast. Headquartered in Seattle, Avalara has offices across the U.S. and around the world, in Belgium, Brazil, Canada, India, and the U.K.

    Equal Opportunities:

    Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.

    Reasonable Accommodation:

    Avalara is committed to working with and providing reasonable accommodations to job applicants with physical or mental disabilities. Applicants with a disability who require a reasonable accommodation for any part of the application or hiring process can follow this process outlined when applying for a position: Please provide your name and contact information to our recruitment team at [email protected]

    Avalara is an Equal Opportunity Employer. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law.