Head of Campaigns

Marketing San Jose, California United States


Description

Automation Anywhere is the world’s #1 cloud automation platform, delivering intelligent RPA solutions across all industries globally to automate end-to-end business processes, for the fastest path to enterprise transformation. The company offers the world’s only cloud-native platform combining RPA, artificial intelligence, machine learning, and analytics to automate repetitive tasks and build enterprise agility, freeing up humans to pivot to the next big idea, build deeper customer relationships and drive business growth. For additional information, visit www.automationanywhere.com

Our world class marketing team is in the business of telling inspirational stories to customers in every industry, all over the world. We engage target audiences with integrated campaigns powered with relevant and inspiring content, useful events, and world-class creative. We partner with our product and sales teams to make a splash in a rapidly growing market, helping to grow our business with every prospect and customer interaction. 

Our opportunity:

We are looking for a results-oriented, collaborative, self-starting and analytical campaign leader.  You’ll oversee our global campaign function, launching integrated campaigns that employ a wide range of tactics that result in net new opportunities in the sales pipeline. You’ll develop our campaign framework, help us build a campaign cadence, and help us supercharge our growth with target audiences. 

You have a keen ability to look at the big picture, and develop a clear plan forward. You have a track record of designing, implementing and optimizing programs that engage customers at every stage in the funnel to drive business impact. You look at a variety of data - from customer engagement to pipeline metrics to in-market deal wins - to adapt while also keeping an eye toward our long-term goals.  You succeed in building build trusted partnerships across functions, all over the world to scale and grow, together. 

Location:  Remote role - ability to work within any U.S time zone

You will make an impact by being responsible for: 

  • Spearheading marketing campaigns strategy and plans aligned to business goals and strategy 
  • Partnering with regional marketing teams to support their regional-specific marketing campaigns, empowering them to scale global resources, content, tools and processes.
  • Using data and analytics to optimize campaign strategies and programs
  • Providing visibility into marketing campaign results, measure campaign effectiveness, and influence future decisions to optimize campaign strategies
  • Working closely with internal stakeholders, sales development, content providers and 3rd party vendors to execute and monitor marketing program performance
  • Project managing content creation and drive collaboration of deliverables across various teams, including product marketing, website, events, social, paid media, communications, operations and more (including videos, infographics, e-books, emails, white papers, booth displays, webinar slides, blogs, social, case studies, webpages, advertising collateral).
  • Working with marketing operations to ensure all tracking requirements are in place for necessary performance reporting.
  • Managing a cadence of reporting, monitor program performance and identify areas for improvement

You will be a great fit if you have: 

  • 10+ years overall marketing experience required
  • BA/BS in Marketing or related field
  • 5-7 years experience in B2B integrated marketing or campaign program management
  • Experience marketing to Enterprise audiences preferably in BtoB SaaS, including channels and program types that deliver results across both
  • Solid ability to develop, lead and execute integrated campaigns, programs, events using industry-leading frameworks 
  • Working knowledge of digital marketing technologies
  • Experience working with outbound sales dev team; specifically delivering messaging, value props and questions that set them up for successful interactions audiences targeted by the campaign.
  • Experience working with global teams and external partners, with a proven ability to build collaborative relationships
  • Knowledge of digital marketing trends and tools; ability to bring in new ideas and best practices

You excel in these key competencies: 

  • Excellent interpersonal skills - and a love for working in highly cross-functional environments
  • Excellent organization skills and ability to juggle multiple deliverables simultaneously
  • Superb communication and the ability to inspire senior executives, peers, and direct reports with your vision and roadmap
  • Critical thinking with a bias towards action and creative solutions, a player-coach attitude, and willingness to pitch in to help your small team accomplish lofty goals
  • A passion for metrics and data to influence decisions; experience using reporting/dashboard tool

Why Automation Anywhere?

At our company each person brings their unique talents to work as a team and make a difference. As the leader in Robotic Process Automation (RPA), we provide a very compelling product where our teams are breaking new ground every day and given an environment to grow their skills and have fun along the way.  Our technology is the game changer, and our people give us the edge to better our world and go be great!

Automation Anywhere is an Affirmative Action and Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation, national origin, genetic information, age, disability, veteran status, or any other legally protected basis.

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All unsolicited resumes submitted to any @automationanywhere.com email address, whether submitted by an individual or by an agency, will not be eligible for an agency fee.