Channel Marketing Specialist

Marketing Fremont, California


The Channel Marketing Specialist for the System Business Group drives winning marketing programs to increase ASUS’ market share in North America. With business goals in mind, the Channel Marketing Specialist is the creative mind behind ROI-based marketing and best-in-class merchandising for online and in-store space. The Channel Marketing Specialist works in coordination with the sales team to develop, drive, grow and expand sales through programs, MDF activities, joint promotions and other opportunities. 

Essential Duties and Responsibilities:

  • Understand the business objectives and growth plans, build and drive marketing programs and initiatives proactively to increase ASUS business in North America
  • Localize, customize and help develop sales/marketing tools for the channel customers
  • Execute and administer channel marketing programs; monitor, record and analyze ROI
  • Develop a keen understanding of partner funding requirements; execute approved programs and ensure compliance
  • Where appropriate and in coordination with the Account Managers, plan and host events for the channel customers
  • Act as the point person for localization and customization of creative assets, including creation of  messaging and positioning to win sales
  • Champion for A+ merchandising online, including creation of A+ product pages, product videos, interactive product tours and product 360, How-To Guides, webinars, and other best practice merchandising tools
  • Assist with in-store merchandising activities, including endcap creation, in-line merchandising, training and launch activities
  • Plan budget and marketing resources, manage the end-to-end process including creative services and accounting
  • Participate in ongoing dialogue with the channel customers, including weekly conference calls, monthly visits and/or quarterly business reviews

Required Qualification:

Years of Education

  • Bachelor's degree (B.A. or B.S.) in related field or equivalent 

Work Experience

  • Minimum of 3 years of channel marketing and/or retail/ecommerce experience


Knowledge and Skills

  • Working knowledge of Microsoft Office, Outlook, Google Drive, and Saleforce
  • Knowledge of the process and creation of merchandising solutions for in-store and online
  • Understanding of the channel, the technology ecosystem, and working knowledge of the fundamentals of technology preferred
  • Ability to translate technology features into marketing propositions that result in sales
  • Strong analytical and problem solving skills
  • Strong initiative and ability to work independently or collaboratively
  • Ability to build rapport with customers
  • Negotiation skills
  • Organization and priority setting skills and ability to multi-task in a dynamic environment
  • Excellent written and verbal communication skills in English


Preferred Qualifications:

  • Technology experience
  • Copywriting experience

Working Conditions:

  • Office environment
  • Travel - approximately 10% domestic travel