Product Marketing Specialist

Marketing Fremont, California


ASUS is looking for an energetic, hard-working and creative marketer to contribute to our product marketing team. The Product Marketing Specialist role is to help and execute marketing day-to-day operations, perform market research and analysis, as well as co-working other marketing teams for social campaign and point-of-sales execution.

Essential Duties and Responsibilities:

  • Assist product marketing strategy that supports organizational brand goals from the top to the bottom of the marketing and sales funnel including increasing brand relevance, favorability and preference
  • Establish a scalable curation process to identify opportunities, across products and services that reflect ASUS’s key themes and priorities that are consistent with the brand, style and tone.
  • Work with social and digital production teams to project manage cross channel content marketing programs and content optimization efforts.
  • Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned to the Brand Strategy and transform them into impactful, engaging content.
  • Conduct and do competitive benchmarking and product comparison
  • Be knowledgeable in the product range and marketing requirements
  • Be responsible for managing the marketing budget and approval processes
  • Provide meaningful insights on a regular basis along with recommendations based on business objectives and KPI’s
  • Maintain good attendance and punctuality
  • Perform other job duties as assigned*

Required Qualification:

Years of Education

  • 4-year degree in Marketing, Communications or related field.

Work Experience

  • Minimum 2+ years marketing experience
  • Experience with working in a team environment and interacting with all levels within the company
  • Experience in consumer/end-user products


  • Experience in PC Gaming
  • Experience with PC products is preferred


Knowledge and Skills

  • Good understanding and general knowledge of the PC industry is preferred
  • Creative, diplomatic, and calm under pressure with great interpersonal skills
  • Team player with the ability to work in a fast paced environment
  • Experience working with cross-functional teams
  • Well organized and able to multi-task efficiently and effectively
  • Ability to effectively communicate your ideas
  • Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility is required
  • Excellent written and verbal communication skills in English

Preferred Qualifications:

  • Technical knowledge of PC hardware

Working Conditions:

  • Office Only: Typically works in an office environment
  • Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time