Channel Marketing Manager

Marketing Fremont, California


This key marketing role will lead channel and vertical market marketing and execution strategy across System Business Group. The Channel Marketing Manager will define B2C strategy, develop and execute demand generation programs, and create marketing tools to aid the sales process. The Channel Marketing Manager will establish alignment with internal marketing, sales and product management teams as well as build influence across the key stakeholders.

This role will need to perform and review periodic market and program analysis of targeted customers and channel partners. Develop in-depth value proposition for each key product/series and provide communication tools to aid the delivery. Manage the overall lifecycle of the GTM strategy and ensure alignment with key stakeholders.

Essential Duties and Responsibilities: 

  • Define quarterly channel marketing plans in accordance with overall business goals and objectives.
  • Execute marketing plans (owned or paid) with KPIs in mind, analyze results and optimize investment
  • Develop channel-wide demand generation campaigns and programs, promote to external stakeholders, and track results
  • Collaborate with internal stakeholders to manage MDF with a critical eye on ROI and its end to end process including creation of MDF plans, approvals, briefing and content creation, and POE collection/approval
  • Manage channel marketing deliverables, including ownership of asset creation in collaboration with the Sales, Product Marketing and Design teams
  • Localize, customize and help develop sales/marketing tools for the channel customers
  • Act as the point person for localization and customization of creative assets to win sales
  • Champion for A+ merchandising online, including creation of A+ product pages, product videos, interactive product tours and product 360 videos, How-To Guides, webinars, product selector tools and other best practice merchandising tools
  • Perform other job duties as assigned

Required Qualifications:

Years of Education  

  • Bachelor's degree (B.A. or B.S.) in related field or equivalent

Work Experience

  • 7 years of experience in Consumer Electronics or IT marketing

Knowledge and Skills

  • Excellent presentation skills, ability to define effective marketing tactics, strong negotiation and financial analysis skills
  • Knowledge of B2C market, including process and key players
  • Passionate attitude for sales and marketing as an enabler for a company’s growth
  • Experienced in building partnerships that help customers grow their businesses and deeply understands customer relationship-building as a discipline
  • Discipline of working with people; is structured in his/her approach to leading teams through complex channel marketing process and resource management
  • Experienced and adept at getting people working towards a common goal; consistently demonstrates strong people management skills
  • A leader who consistently demonstrates integrity and honesty
  • Knowledge of major accounts, their customers and their industry challenges
  • Strong understanding of PC technologies, able to deliver product messaging and value position verbally and written
  • A good understanding of the creative aspect of marketing, well versed in digital and print creative process and able to communicate to the production team and influence the process
  • Capable at copywriting for technical products and asset creation from the ground up
  • Organized with strong prioritization skills
  • Creative and innovative
  • Excellent written and verbal communication skills in English

Preferred Qualifications:

  • Technology experience, particularly in PCs and component products is preferred
  • Channel marketing experience required  
  • Program management experience is a plus

Working Conditions: 

  • Office environment
  • Approximately 25% travel