Product Marketing Manager

Marketing Fremont, California


Job Description Overview:

The Product Marketing Manager’s role is to facilitate and execute Product Marketing GTM (Go-to-market) strategy and day-to-day operation, perform marker research and analysis, as well as co-working other marketing team for campaign execution.

Essential Duties and Responsibilities:

  • Facilitate product marketing strategy that supports organizational brand goals from the top to the bottom of the marketing and sales funnel including increasing brand relevance, favorability and preference 
  • Interested in PC DIY, familiar with components like Graphics Card, Motherboard and other PC components.
  • Establish a scalable curation process to identify opportunities, across products and services that reflect ASUS’s key themes and priorities that are consistent with the brand, style and tone. 
  • Work with social and digital production teams to project manage cross channel content marketing programs and content optimization efforts. 
  • Interpret product briefs, assignments, opportunities, and cross-promotional activations aligned to the Brand Strategy and transform them into impactful, engaging content. 
  • Conduct and do competitive benchmarking and product comparison
  • Be knowledgeable in the hardware / product range and marketing requirements
  • Be responsible for managing the marketing budget and approval processes
  • Maintain good attendance and punctuality

Knowledge and Skills:

  • Ability to work confidently in a rapidly changing, fast-paced and results-oriented corporate environment where a high degree of flexibility is required
  • Ability to lead a team, drive meetings discussions for strategy driven topics
  • Excellent written and verbal communication skills in English


Required Qualification:

Years of Education

  •  Bachelor’s Degree

Work Experience

  • 7+ years of Product Marketing Experience


Working Conditions:

  • Office Only: Typically works in an office environment
  • Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time
  • May involve business travel to meeting events and conventions