Channel Marketing Specialist

Marketing Fremont, California City Of Industry, California


Job Description Overview:

The Channel Marketing Specialist drives winning marketing programs for the ASUS Open Platform (Component) Products to increase ASUS’ market share in North America. Working closely with a cross-functional team, he/she strategizes and coordinates the efforts of all stakeholders to develop, drive, grow and expand sales through programs, MDF and co-marketing activities.


Essential Duties and Responsibilities:

  • Understand the business objectives and growth plans, build and drive marketing programs and initiatives to increase ASUS business in North America.
  • Execute and administer channel marketing programs and communications; monitor, record and analyze ROI.
  • Localize, customize and develop well-positioned sales/marketing tools for the channel customers.
  • Monitor and maintain the ASUS brand across channel partner in-store and online merchandising.
  • Develop a keen understanding of partner funding requirements; execute approved programs and ensure compliance.
  • Coordinate with the Account Managers to plan and host events for the channel customers.
  • Participate in ongoing dialogue with the channel customers in conjunction with account managers.
  • Perform other job duties as assigned


Required Qualifications:

Years of Education  

  • Bachelor's degree (B.A. or B.S.) in related field or equivalent 

Work Experience

  • 1+ years of marketing experience in the technology space, preferably in channel

Knowledge and Skills

  • Excellent English written and verbal communication skills
  • Knowledge of PC components and/or PC gaming
  • Understand the channel, technology ecosystem and working knowledge of the fundamentals of technology preferred
  • Experience producing marketing copy for various forms of collateral including online and print
  • Ability to work well with a cross-functional team with varying cultural and experience backgrounds
  • Self-motivated and self-directed

Working Conditions:

  • Ability to travel domestically and internationally – approximately 20% travel
  • Typically works in an office environment involving sitting and computer use


(*Job functions are subject to change at any time)