Lifecycle Marketing Specialist
Description
About Us:
Advanced Systems Group, LLC enables creativity through better technology and operations for media creatives and content owners. From acquisition to delivery, on-premises or in the cloud, ASG ensures our clients’ success through tailored solutions. One of North America’s largest Media and Entertainment Technology and Operations suppliers, we provide engineering services, physical and cloud integration, training, support, and managed services. Our Managed Services deliver customized operations and services for all phases of media production, including creative and engineering. Founded in 1997, and providing nationwide services, ASG has teams based in Northern California, Los Angeles, the New York Tri-State Area, the Southeastern US, and the Rocky Mountain Region.
We are looking for:
Advanced Systems Group LLC is seeking an experienced Lifecycle Marketing Specialist to join our dynamic team.
Job Responsibilities:
- Lifecycle Campaign Development: Design and implement strategic email campaigns tailored to different stages of the customer lifecycle, ensuring relevance and engagement throughout the subscriber journey.
- Segmentation and Personalization: Develop targeted segmentation strategies to deliver personalized content and offers, aligning with subscriber behavior and preferences to enhance engagement and conversion rates.
- AI Integration: Leverage AI-driven marketing platforms to refine customer segmentation, personalize content, optimize send times, and conduct A/B testing, maximizing the effectiveness of email campaigns through intelligent automation.
- Data Analysis and Reporting: Monitor and analyze key email marketing metrics to track performance and uncover actionable insights. Utilize data-driven findings to identify trends, refine strategies, and provide comprehensive performance reports for informed decision-making.
- Cross-Functional Collaboration: Collaborate closely with various internal teams including PMM, Agency, Product, Legal, and Vendor Operations to ensure consistent messaging, branding alignment, and effective lead nurturing across all communication channels.
Qualifications & Experience:
- Bachelor's degree in Marketing, Communications, or a related field
- 5+ years of proven experience in email marketing, with a demonstrated track record of successful campaigns
- Hands-on experience with email marketing automation platforms (e.g., Marketo, SFMC), understanding of email marketing best practices, deliverability principles, and CAN-SPAM regulations
- Excellent copywriting and editing skills, with the ability to craft compelling subject lines and email content
- Data-driven mindset with proficiency in using analytics tools to inform decision-making
Bonus Experience:
- Experience with HTML/CSS for email template design is a plus
- Past experience working with Google and Google Products is a plus
Compensation & Benefits:
Compensation range for this position is $97,000 - $110,000.
ASG LLC offers a comprehensive benefits package that includes medical, dental, vision insurance, short-term and long-term disability insurance, life insurance, 401k, paid time off, and more. Applicants from the state of Washington may contact [email protected] to request a full disclosure of the benefits offerings.
Advanced Systems Group LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.