Senior Marketing Executive - Conferences
Senior Marketing Executive - Conferences
Location: London, UK
About Argus
Argus is an independent media organisation with 1,200 staff. It is headquartered in London and has 28 offices in the world’s principal commodity trading and production centres. Argus produces price assessments and analysis of international energy and other commodity markets and offers bespoke consulting services and industry-leading conferences. Companies in 140 countries around the world use Argus data to index physical trade and as benchmarks in financial derivative markets as well as for analysis and planning purposes.
Argus was founded in 1970 and is a privately held UK-registered company. It is owned by employee shareholders, global growth equity firm General Atlantic and Hg, the specialist software and technology services investor. Argus Media is committed to ensuring career and personal growth for all its staff and provides extensive training and career development opportunities, as well as participation in employee-led initiatives, including a women’s network.
What will you be doing?
We are now seeking an experienced events marketer to work on a series of flagship events in the biggest and fastest growing part of our global conference business.
As the Senior Marketing Executive, you will drive the promotion of a portfolio of large scale events and will be integrally involved in the setting of overall strategic direction. Reporting to the Head of Conference Marketing, you will have ownership of the marketing campaigns for 8-10 conferences per year and be responsible for all planning, execution and monitoring of this activity. This will include analysis of past campaign performance, web content management, the production of email marketing, management of the design of printed collateral, data build strategy, pay per click advertising, marketing partnerships – in short, anything which will drive revenue on your events.
You will have experience in events marketing with the adaptability to hit the ground running. You will need strong analytical skills, a natural inclination to collaboration and teamwork and the drive to push new ideas and deliver outstanding results.
In turn you will have the opportunity to work on a portfolio with a strong brand presence, including several events which are established as leaders in their market as well as related launches in growth markets. You will be working with a highly supportive and motivated conference team and will have opportunities for global travel. For the right individual, this will be a rewarding and fun position in a fast-growing company with a track record of developing and retaining talented people.
Key Responsibilities
- Contributing to events growth plans and planning marketing campaigns which will deliver these
- Ownership of the event marketing campaign
- Overseeing the design process for digital and print collateral
- Creating emails and executing email campaigns
- Identifying potential marketing partners, cultivating relationships and agreeing mutually beneficial deals
- Updating the conference website and using analytics tools to optimise page layout and navigation
- Managing data build projects and ongoing monitoring of data quality and hygiene
- Analysing the effectiveness of campaigns and generating KPIs on campaign performance
- Utilising social media channels as appropriate
- Devising and implementing pay per click campaigns
- Responding to customer enquiries where necessary
- Attending your events and assisting with on-site logistics
Skills and Experience
- Experienced in the ownership, planning and execution of marketing campaigns for B2B conferences
- Experience in the use of email engines is essential, experience of marketing automation systems is desirable
- Sophisticated understanding of digital marketing techniques including web navigation, social media, pay per click campaigns and the interlinking of these channels
- Analytical mindset enabling the testing and measuring of different marketing tools
- Eye for detail to ensure the accuracy and integrity of marketing copy
- Personality to engage potential partners on the phone and face-to-face
- Flexibility to adapt your working style to different markets, cultures and results
- Open communication style and a commitment to teamwork
- Drive to make ambitious plans a reality and to maximise results
What’s in it for you
Our rapidly growing, award-winning business offers a dynamic environment for talented, entrepreneurial professionals to achieve results and grow their careers. Argus recognizes and rewards successful performance and as an Investor in People, we promote professional development and retain a high-performing team committed to building our success.
- Competitive salary and company bonus scheme
- Group pension scheme
- Group healthcare and life assurance scheme
- Flexible working environment
- 25 days holiday with annual increase up to 30 days
- Subsidised gym membership
- Season ticket travel loans
- Cycle to work scheme
- Extensive internal and external training
For more details about the company and to apply please make sure you upload your CV via our website: www.argusmedia.com/en/careers/open-positions
By submitting your job application, you automatically acknowledge and consent to the collection, use and/or disclosure of your personal data to the Company. Argus is an equal opportunity employer. We welcome and encourage diversity in the workplace regardless of race, gender, sexual orientation, gender identity, disability or veteran status.