Content Designer
Description
AppFolio is more than a company. We’re a community of dreamers, big thinkers, problem solvers, active listeners, and multipliers. At every opportunity, we set the pace while delivering innovation built to carry real estate into the future. One in which every experience feels effortless, yet meaningful. Where customers are empowered to take on any opportunity. We show up as one team, connected by our values to be a force for good. Because together, we have the power to create extraordinary outcomes for our customers, our communities, and ourselves.
As a Content Designer, you will create high-quality, scalable self-service content and user experiences that help customers get the help they need, when they need it. In conjunction with Product Managers and internal stakeholders, the Content Designer will develop technical workflow content that proactively guides customers to value and unblocks them at the point of need. The Content Designer must have experience in developing technical content across a range of media, and knowledge of how to build content based on learning objectives is desired. In addition, the Content Designer should be able to learn technical concepts quickly in order to distill and break down complex concepts for customers.
Job Functions:
Create & maintain effective help content (articles, videos, chatbots, and AI snippets) that motivates customers to self-serve and strengthen customer loyalty.
Create & maintain effective eLearning content for our self-service training platform with the most up-to-date product releases, enhancements, and core workflow material.
Design in-app end-to-end new user learning experiences to help customers onboard efficiently.
Partner with key internal stakeholders to maintain up-to-date product release knowledge in order to ensure content relevance and accuracy across real-estate product lines
Follow the templates and style guides in conjunction with content produced, and Manager, Content Experience direction
Qualifications
Experience communicating technical concepts and processes using clear, simple language and visuals; conducting quality analysis reviews of online instructional materials; and writing and editing skills
Demonstrated ability to understand and discuss technical concepts
Instructional design or information architecture experience a plus
Experience recording impactful demonstration videos for SaaS workflows
Proven track record of working on team projects that deliver impact and influence to increase customer engagement and conversion in help content and workflows
Demonstrated obsession regarding the customer experience; continually inspiring others to do better for the customer
Relentlessly high standards and an eye for detail
History of teamwork and willingness to roll up sleeves to get the job done
Passion for technology and learning technology
Must Haves
BA/BS degree or equivalent work experience
2-5 years of content development experience
2+ years in a fast-paced SaaS environment
Location
Compensation & Benefits
Please note that compensation is just one aspect of a comprehensive Total Rewards package. The compensation range listed here does not include additional benefits or any discretionary bonuses you may be eligible for based on your role and/or employment type.
Regular full-time employees are eligible for benefits - see here.
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About AppFolio
AppFolio is the technology leader powering the future of the real estate industry. Our innovative platform and trusted partnership enable our customers to connect communities, increase operational efficiency, and grow their business. For more information about AppFolio, visit appfolio.com.
Why AppFolio
Grow | We enable a culture of high performance, where delivering results is recognized by opportunities for growth and compelling total rewards. Our challenging and meaningful work drive the growth of our business, and ourselves.
Learn | We partner with you to realize your potential by investing in you from the start. We're cultivating a team of big thinkers through coaching and mentorship with our best-in-class leaders, and giving you the time and tools to develop your skills.
Impact | We are creating a world where living in, investing in, managing, and supporting communities feels magical and effortless, freeing people to thrive. We do this by innovating with purpose while cultivating a culture of impact. We learn as much from each other as we do our customers and our communities.
Connect | We excel at hybrid work by fostering an environment that feels flexible, personal and connected, no matter where we are. We create space to fuel innovation and collaboration, and we come together to celebrate, connect, and succeed.
Paddle as One.
Learn more at appfolio.com/company/careers
Statement of Equal Opportunity
At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.