Content Producer

Customer Success Santa Barbara, California


Hi, We’re AppFolio. 

We’re innovators, changemakers, and collaborators. We’re more than just a software company — we’re a cloud-based powerhouse that creates products to make our customers’ lives easier. We’re revolutionizing the way people do business, and we want your ideas, your enthusiasm, and your passion to help us keep on innovating.

We love where we work, and you can, too.

To find out more about what AppFolio has to offer, check out

As a Content Producer, you will create high-quality, scalable help and learning content and experiences that support a growing learning community. In conjunction with Product Managers, and the Training and Engagement Team, the Content Producer will design, develop, and produce solutions that align with the needs of customers in order to support and enable them to use a new product effectively and efficiently. The Content Producer must possess technical knowledge and/or experience developing technical learning resources including creating learning objectives, eLearning, and instructional materials across a range of media not limited to written documentation and video production. In addition, the Content Producer should be able to learn technical concepts quickly in order to distill and break down complex concepts for customers.

Job Functions

  • Design and develop creative, learner-centered, outcome-based help and training materials
  • Collaborate with customers internal and external to gather learning requirements and feedback
  • Support learning content projects through the design lifecycle from scoping, research and analysis, design, development, and launch; providing clear timelines through all phases, communicating with key partners, and selecting appropriate measurement for successful implementation
  • Develop instructional materials (tutorial, digital interactives, user guides, audio and video scripts, storyboards, etc.) that transform technical information into professionally written, engaging instruction and or help content 
  • Create templates and style guides in conjunction with content produced, and Content Manager direction. 
  • Work on team projects that deliver impact and influence to increase customer engagement and conversion
  • Demonstrated ability to understand and discuss technical concepts
  • Experience communicating technical concepts and processes using clear, simple language and visuals; conducting quality analysis reviews of online instructional materials; and writing and editing skills
  • Experience producing and delivering impactful video content
  • Relentlessly high standards and an eye for detail
  • History of teamwork and willingness to roll up sleeves to get the job done
  • Passion for technology and learning technology
  • Demonstrated obsession regarding the customer experience; continually inspiring others to do better for the customer
  • History of sparking improvements in learning strategy and content through collaboration and prototyping

Our Story 

AppFolio (NASDAQ: APPF) was founded in 2006 with the mission to revolutionize vertical industry businesses by providing great software and service. Our easy-to-use, cloud-based software helps our customers more effectively market, manage, and grow their businesses. Today our software solutions exist in two verticals including the real estate (AppFolio Property Manager, AppFolio Property Manager PLUS, and AppFolio Investment Manager) and legal (MyCase) industries.

To find out more about what AppFolio has to offer, check out


Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.