Principal Product Manager, Security & IAM

Product Management Remote, United States Santa Barbara, California San Diego, California


Hi, We’re AppFolio.

We’re innovators, changemakers, and collaborators. We’re more than just a software company — we’re a cloud-based powerhouse that creates products to make our customers’ lives easier. We’re revolutionizing the way people do business, and we want your ideas, your enthusiasm, and your passion to help us keep on innovating.

We love where we work, and you can, too.

Who Are We Looking For?

As a Principal Product Manager CIAM (Customer Identity & Access Management), your goal is to ensure safe and secure access that keeps millions of AppFolio users and their data safe by taking a customer-centric approach to balancing security and convenience. You will be our thought leader in identity, authentication and user-facing security, advising and guiding customers and internal product development teams. A great fit is someone who loves leading the development of customer experiences, infrastructure, and tooling to secure and protect our customer data and accounts as if they were your own.

What You’ll Do

  • Own the strategy for AppFolio’s identity and access management systems with a customer-focused lens
  • Develop a 3 year vision, annual strategy and roadmap, and appropriate metrics for identity and access management in APM
  • Work closely with product development teams, customers, Data Ops, Security, and other internal stakeholders on identity, authentication, and user permissions initiatives
  • Define experiments and measure user behavior to inform prioritization and build-outs
  • Develop a point-of-view on what AppFolio should own (build or acquire) and what we should partner on as related to identity, authentication, and user permissions systems 
  • Be acknowledged as an expert in property management and product management while showcasing your talents at 1-3 events per year in a speaker capacity

What We’re Looking For

  • 10+ years of product experience with 7+ years in the identity domain
  • Expertise and strong interest in identity, authentication, authorization, user roles and permissions; excited by protecting our customers and our business
  • Expert in identity & access management landscape and trends for B2B and B2C products
  • Technical background (Bachelor’s degree in a technical field, experience working as a software or data engineer is a plus) with interest to get into the code
  • Strong knowledge of data security best practices (data classification, data encryption, data storage) as well as data privacy laws (GDPR, CCPA)
  • Experience with payments / fintech products is a plus
  • Experience working as a product manager for a platform team


  • Communication: Leaders across the organization are able to articulate what is being worked on by your team, the objectives, and the expected outcome.
  • Navigate vagueness: Your team will approach ambiguous problems with thoughtful experimentation.
  • Customer Focus: Yourself, along with all reporting product product managers, are participating in customer visits and interviews.
  • Collaboration: Strong relationship-building, connecting people across the organization and our customers.
  • Urgency: Instill a strong sense of urgency and focus to deliver value for the organization constantly within team.
  • Persistence: Resilience and persistence to achieve business outcomes in the face of adversity.
  • Passionate: Exhibit passion and enthusiasm for AppFolio, your team, and our customers.
  • Adaptable: Able to quickly reprioritize work.
  • Strategic: Able to articulate product priorities and investments.

What We Offer

  • You’ll have the potential for long-term ownership, and the opportunity to work across our mature customer base and with the newer growth customer segments that all rely on these core experiences
  • This is a high impact role - you’ll be building a domain that serves a large current customer base and the long-term growth of the product and company
  • The team is awesome!
  • We release to all customers twice a week
  • Work hybrid in SB or SD, or fully remote
  • Competitive compensation and equity packages 

Our Story

AppFolio (NASDAQ: APPF) was founded in 2006 with the mission to revolutionize vertical industry businesses by providing great software and service. Our easy-to-use, cloud-based software helps our customers more effectively market, manage, and grow their businesses. Our software solutions exist in the real estate vertical, including AppFolio Property Manager and AppFolio Investment Management.

To find out more about what AppFolio has to offer, check out

Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.