Marketing Automation Specialist

Marketing Santa Barbara, California


Hi, We’re AppFolio. 

We’re innovators, changemakers, and collaborators. We’re more than just a software company — we’re a cloud-based powerhouse that creates products to make our customers’ lives easier. We’re revolutionizing the way people do business, and we want your ideas, your enthusiasm, and your passion to help us keep on innovating.

We love where we work, and you can, too.

The Marketing Automation Specialist will work with marketing program owners to plan, create, and execute marketing campaigns across the customer lifecycle to drive Marketing KPIs, including demand creation and conversion, customer engagement, and retention. In addition to building marketing assets this role will also implement email segmentation, technology implementations, and email delivery and acquisition efforts.  

What You'll Do:

  • Build marketing assets in our Marketing Automation System, Marketo
  • Manage technical aspects of key marketing systems including integrations between systems
  • Manage various email campaigns and nurture flows, including implementing designs, content and testing
  • Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
  • Perform email A/B testing in an effort to continually improve email performance
  • Manage email marketing and sync calendars
  • Oversee List building and account creation to drive demand
  • Work with Marketing Program Managers to help define requirements and manage the ongoing evolution of the Lead/Campaign management, Marketing Automation and other software needed for direct marketing and marketing analytics
  • Establish and maintain scalable processes that ensure best practices in campaign and lead management
  • Create and maintain metrics reports on marketing and sales activities, effectiveness, and business impact
  • Monitor and maintain data quality within the marketing database
  • Assist with evaluating new technologies and add-on applications to improve and optimize marketing team performance
  • With a passion for innovation, keep on top of current marketing best practices and implement them to improve campaign performance
  • Flexibility to quickly adapt and change to align with business needs

Qualifications and Requirements

  • BA/BS or equivalent working experience
  • 1-4 years of marketing or directly related experience
  • Proficiency in marketing automation systems and integrating those systems with other technologies. Marketing Automation Certification strongly encouraged
  • Ability to manage multiple projects at the same time in a fast-paced environment
  • Excellent understanding of email marketing concepts and metrics such as Sender Score, deliverability, and sender reputation
  • Strong Microsoft Excel skills and experience with reporting and data analysis
  • Excellent writer and communicator (in both written and verbal form)
  • A  desire to improve processes


To find out more about what AppFolio has to offer, check out

Our Story
AppFolio (NASDAQ: APPF) was founded in 2006 with the mission to revolutionize vertical industry businesses by providing great software and service. Our easy-to-use, cloud-based software helps our customers more effectively market, manage, and grow their businesses. Today our software solutions exist in two verticals including the real estate (AppFolio Property Manager, AppFolio Property Manager PLUS, and AppFolio Investment Manager) and legal (MyCase) industries.

To find out more about what AppFolio has to offer, check out


Statement of Equal Opportunity

At AppFolio, we value diversity in backgrounds and perspectives and depend on it to drive our innovative culture. That’s why we’re a proud Equal Opportunity Employer, and we believe that our products, our teams, and our business are stronger because of it. This means that no matter what race, color, religion, sex, sexual orientation, gender identification, national origin, age, marital status, ancestry, physical or mental disability, or veteran status, you’re always welcome at AppFolio.