Director, Clinic Marketing
Description
Job Title: Director, Clinic Marketing
Department: Southern California Care Delivery
Department: Southern California Care Delivery
About the Role:
We are currently seeking a highly motivated Director of Marketing to lead growth and marketing efforts for our primary care and specialty clinics. This role will report to the VP, Southern California Care Delivery. This is a hybrid role where the expectation is to work both in office and from home on a weekly basis.
What You'll Do:
- Plan, implement, and track in-person events focused on growth, such as health fairs, open houses, T65 / Medicare 101 talks, and doc talks.
- Develop and execute playbook to market new providers and new clinics.
- Conduct field marketing through swag giveaways, billboards, and placements with local businesses.
- Establish and maintain relationships with brokers.
- Manage the digital presence of various clinic brands, including website content / SEO, online reviews, social media, and online advertising.
- Leverage the physical presence of the clinics for growth and marketing purposes.
- Outreach existing patients regarding health/quality initiatives.
- Establish metrics for each marketing initiative and guide data collection and analysis to quantitatively measure success
- Own internal marketing, hosting town halls and managing internal communications.
Minimum qualifications:
- Bachelor's degree
- 3-5 years’ experience in healthcare marketing, preferably for clinics or an integrated health system
- Strong written and oral communication skills
- Experience managing projects, including developing project plans, identifying and solving blockers, and reporting on status
- Data analysis skills
- Complete proficiency in Microsoft PowerPoint
- Strong interest in transforming the healthcare industry
Who We Are:
Astrana Health (NASDAQ: ASTH) is a physician-centric, technology-powered healthcare management company. We are building and operating a novel, integrated, value-based healthcare delivery platform to empower our physicians to provide the highest quality of end-to-end care for their patients in a cost-effective manner. Our mission is to combine our clinical experience, best-in-class delivery network, and technological expertise in order to improve patient outcomes, increase access to healthcare, and make the US healthcare system more efficient.
Our platform currently empowers over 10,000 physicians to provide care for over 1.2 million patients nationwide. Our rapid growth and unique position at the intersection of all major healthcare stakeholders (payer, provider, and patient) gives us an unparalleled opportunity to combine clinical and technological expertise in order to improve patient outcomes, increase access to quality healthcare, and reduce the waste in the US healthcare system.
Our Values:
- Patients First
- Empowering the Independent Provider
- Be Innovative
- Operate with Integrity & Deliver Excellence
- Team of One
Environmental Job Requirements and Working Conditions:
- Our organization follows a hybrid work structure where the expectation is to work both in office and at home on a weekly basis. The office is located at 1668 S. Garfield Ave, 2nd Floor, Alhambra, CA 91801.
- The total compensation target pay range for this role is between $120,000.00 and $150,000.00. This salary range represents our national target range for this role.
Astrana Health is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need. If you require assistance in applying for open positions due to a disability, please email us at [email protected] to request an accommodation.
Additional Information:
The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.