Marketing Specialist
Description
Job Title: Marketing Specialist
Department: Marketing
About the Role:
We are currently seeking a dynamic Marketing Specialist with strong experience in public relations, advertising, and marketing analytics to support the growth of the MSO & IPA. You will coordinate and execute marketing initiatives, including event management, media communications, and broker relations, to support the company's strategic goals.
What You'll Do:
- Plan, coordinate, and execute marketing and community outreach events, ensuring they align with overall marketing strategy.
- Analyze event data to derive actionable insights and enhance marketing effectiveness.
- Communicate effectively with brokers, agencies, vendors, and stakeholders to ensure seamless execution of marketing initiatives.
- Maintain and coordinate media communications and marketing collateral, working closely with graphic designers.
- Strategize content creation across media platforms to enhance brand recognition and cross-cultural communication.
- Address concerns and issues from brokers and agencies regarding member authorization, claims, and eligibility.
- Conduct analytical research to identify trends and develop creative marketing campaigns.
- Provide strategic support for membership retention and growth initiatives.
- Maintain inventory of promotional materials, track data, and manage orders.
- Travel to broker offices and event venues as needed.
- Perform other duties as assigned.
Minimum Qualifications:
- A Master's degree in Marketing, Public Relations, Advertising, or a related field is required.
- At least 2 years of experience in marketing, broker relations, or a related field, with demonstrated experience in digital marketing and social media strategy.
- Experience in managed care, health plans, or medical groups is strongly preferred.
- Strong analytical and problem-solving skills, with the ability to handle multiple projects in a fast-paced environment.
- Proven ability to develop and implement successful marketing strategies, with experience using Google Analytics, social media platforms, and marketing tools.
- Strong written and verbal communication skills, with the ability to express ideas clearly and concisely.
- Proficiency in Microsoft Office Suite (Excel, Word, Outlook, PowerPoint) and marketing design software (Illustrator, Photoshop, Premier Pro, Canva).
- Familiarity with SQL, R, and HTML is a plus.
- Bilingual in Mandarin and English.
Who We Are:
Astrana Health (NASDAQ: ASTH) is a forward-thinking team of physician-led innovators with a strong foundation of physician empowerment, committed to enhancing physician work satisfaction and repairing the healthcare system. Our core mission revolves around understanding local healthcare dynamics and passionately serving diverse and underserved populations. We empower entrepreneurial providers to offer the highest quality care to patients through value-based care arrangements and our comprehensive technology and solutions platform.
Our platform currently empowers over 10,000 physicians to provide care for over 1.2 million patients nationwide. Our rapid growth and unique position at the intersection of all major healthcare stakeholders (payer, provider, and patient) gives us an unparalleled opportunity to combine clinical and technological expertise in order to improve patient outcomes, increase access to quality healthcare, and reduce the waste in the US healthcare system.
Our Values:
- Patients First
- Empowering the Independent Provider
- Be Innovative
- Operate with Integrity & Deliver Excellence
- Team of One
Environmental Job Requirements and Working Conditions:
This position is based remotely in the U.S.
Astrana Health is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. All employment is decided on the basis of qualifications, merit, and business need. If you require assistance in applying for open positions due to a disability, please email us at [email protected] to request an accommodation.
Additional Information:
The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.