PRODUCT MARKETING MANAGER (Interim Cover)

This is an exciting opportunity for a bright, ambitious product marketer ready for a challenge. You will have the opportunity to work within a growing, energetic and high- impact marketing team for a global business. The team looks to develop impactful solutions and are highly collaborative and  laser focused on data-driven marketing models that demonstrate a tangible ROI.

You will play a valuable role in developing the global marketing strategy for (products) and will be responsible for driving product revenue through creation of audience centric product content, sales enablement and product marketing campaigns for new client acquisition and cross-sell within existing clients.

Apex Group is an English speaking business therefore it is critical you are fluent in both written and spoken English and have a flair for turning product information into audience focused content. You will be required to develop product marketing materials and work closely with product team and the demand marketing team to execute on global multi-asset and multi-product campaigns. You will work with multiple stakeholders across the business to position products to maximize sales. The role involves a high level of collaboration with a global marketing team that spans the UK, Bulgaria, Channel Islands, Luxembourg, India and the USA.

Job Specification:

• Work closely with the Head of Portfolio Marketing to develop value propositions, go-to-market strategies, positioning and product marketing campaigns to launch new products and promote products and services for the Group globally
• Develop launch packs and all associated collateral for distribution through our sales enablement platform amongst the sales and marketing teams
• Develop audience focused content and messaging that solves problems rather than promoting products across product flyers, brochures, blogs, adverts and digital content
• Work with the demand marketing team to ensure product objectives are met in their marketing campaigns with a focus on lead generation.

• Act as a Product Champion for all related services within the business working to improve the product marketing process from conception through to launch.
• Develop a solid understanding of the asset management, corporates, capital markets, and private client space to align products with respective audiences & take ownership for working with internal communications and learning and development to deliver sales training.
• Develop a good working knowledge of sales enablement platform. Analyse and report  performance and engagement of product collateral.
• Work with other product marketers to support the Group’s sub-brands and respective product suites.
• Plan and participate in the development of internal education of key products and services which involve several different departments.
• Brief the broader marketing and sales team on new products in your area and the upcoming product pipeline.
• Feed product insights and competitor product activity back to the business.
• Take part in weekly and monthly sales and marketing (globally and regionally) calls to continually educate and get market feedback on products and services.
• Ensure product descriptions are maintained in proposals and consistent across all platforms and mediums even where the tone of voice varies.
• Work with the broader team to obtain insights into clients’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data.

 

Skills Required

• Excellent written and verbal English with a relevant qualification
• Proven experience in a financial services B2B product marketing role in the corporate services, private client, capital markets or asset management space.
• You will be good at handling time-sensitive projects and working to deadlines
• Enjoy taking responsibility for lots of projects simultaneously and know how to keep yourself, and others around you, organised and focused on a plan
• You have a keen focus for digital marketing and analytics to demonstrate the success of your tactics and activities
• A creative thinker with the initiative to come up with suggestions that look to improve processes or ways of doing things
• Strong relationship building and negotiation skills to manage internal stakeholders and work at a fast pace with the rest of the marketing team
• Enjoy working with a diverse group of colleagues and stakeholders
• A natural aptitude for collaboration and the ability to work autonomously
• Ability to write engaging copy, telling the ‘story’ of products, for various marketing channels and internal audiences.
• Ability to work remotely with a global team you may have never met
• Undergraduate degree required, Chartered Institute of Marketing qualification (or equivalent) a bonus

What you will get in return:

• A genuinely unique opportunity to be part of an expanding large global business
• A great opportunity to own a brand under the Apex Group and deliver its strategy and progress your career
• The chance to impact the business, be heard and implement your own ideas
• Exposure to all aspects of the business, cross-jurisdiction and to working with senior management directly
• A genuine career path and ability to help shape the product marketing agenda