In-house Creative Director, APCO Brand

Senior-level Communication Professionals Berlin, Germany


Founded in 1984, APCO Worldwide is an award-winning, independently owned global communication and business strategy firm with offices in major cities throughout North America, Europe, the Middle East and Asia. APCO combines a global perspective with local expertise to help clients around the world manage challenges, opportunities, perceptions and reputations. APCO clients include corporations and governments; industry associations and nonprofit organizations; and many of the top companies on the Fortune 500. The firm is a majority women-owned business. 

Founded in 1984, APCO Worldwide is an award-winning, independently owned global communication and business strategy firm with offices in major cities throughout North America, Europe, the Middle East and Asia. APCO combines a global perspective with local expertise to help clients around the world manage challenges, opportunities, perceptions and reputations. APCO clients include corporations and governments; industry associations and nonprofit organizations; and many of the top companies on the Fortune 500. The firm is a majority women-owned business.

About the role 

We are looking for a Creative Director, Brand to join our in-house Global Marketing team. We are open to where this position will be based, although we have a preference for North America, Europe or MENA due to time zones and the location of other members of the Global Marketing team. 

In this role, you will conceive, articulate, and chart a course for our global brand identity and visual marketing programs that range from print to digital while working with teammates across the business. The creative director will be responsible for developing engaging collateral for our brand that tells a story and elicits an emotional response.

As part of the global marketing and communications team, your work on the APCO brand will reach clients and prospects around the world, in a variety of industry sectors and practice disciplines, as well as our 800+ employees and candidates. 

A bit about you

Your primary craft is design and you have a love of how words and images can work together to make an impact. You’re an innately curious, organized, disciplined and creative communicator with a passion for branding and marketing. You possess both technical expertise and the ability to work with many personalities. You embrace the power of data and research to inform your creative thinking. You examine details pixel by pixel but also see and speak to the global impact of our work. You uphold the integrity of a brand while knowing how to authentically evolve it. You are constantly analyzing how we can strategically push our brand, the mediums we use to promote our brand and messaging in a meaningful way.

Your responsibilities

Lead on ideation and design of APCO’s brand positioning and employer brand efforts to maximize brand presence and marketplace exposure

  • Develop creative briefs, provide feedback and strategically advise on the conception and implementation of the APCO brand for:
    • Productized offerings
    • Sub-brands
    • Intellectual property
    • Internal and external campaigns
    • Marketing materials
    • Website, newsletters, blogs and other digital platforms
    • Videos and podcasts
  • Audit and assess APCO’s brand guidelines and assets, and strategize to advance APCO’s brand presence, improve systems for stronger adherence to the brand across the company’s 30+ offices and ensure we meet opportunities in each local market to drive business results
  • Oversee and art direct the creation of visually compelling materials, across mediums, that adhere to brand guidelines
  • Manage the creative processes and stay abreast of technical and digital design developments to inspire award-winning work
  • Navigate the competitive landscape and provide recommendations to continue to advance our presence
  • Partner with the global marketing and communication assistant to manage vendor relationships
  • Step in at various points of the project lifecycle, working both collaboratively and independently when appropriate
  • Organize and meticulously manage brand assets (project files, photography, footage, stock, etc.)
  • Contribute to thought leadership pieces and new business development
  • Engage in marketing strategy and planning efforts

Your qualifications

  • A robust background with extensive (10+ years) experience in a creative leadership role in a global agency environment. Global brand experience preferred.
  • BA or BFA in Graphic Design or equivalent experience.
  • Strong portfolio with conceptual work that includes produced work in integrated marketing campaigns and branding.
  • Proven leadership skills—from mentoring creatives to expertly advising agency consultants.
  • Strong ability to articulate clear creative direction and recommendations to improve on the creative process to keep work on budget and schedule.
  • A proven advocate for brands, embracing their values and articulating their purpose to both internal and external stakeholders.
  • Experience on global projects.
  • Excellent presentation skills and communication abilities.
  • Expert knowledge of Adobe Creative Cloud Suite.
  • Skilled in the art of prioritizing and managing work and resources across engagements based on short- and long-term need.

About APCO in Germany

Over the past two decades, Germany has become increasingly important on the international stage as political decisions made in Berlin reverberate throughout the European Union and beyond. Frankfurt is already a leading global hub for finance and business and is likely to become even more significant as an international financial center over the next few years.

APCO’s operations in Germany were founded in Berlin in 2000 and we now have a second office in Frankfurt.

Our Germany team supports more than 40 clients, including international companies, trade associations as well as governments and NGOs. We have strong expertise in a wide range of sectors including ICT, energy, health care, finance, transportation and logistics and food and consumer products.

We take an integrated approach to consulting, which is based on three pillars: our strong public affairs heritage, our experience in corporate communications and in-depth crisis communications expertise combined with outstanding creative and digital capabilities. We integrate these pillars to deliver effective corporate communication campaigns across these multiple sectors.

To our clients we are a trusted advisor and partner, helping them to analyze complex situations and identify the best strategic approach. We use a campaign approach in our work and do not shy away from being creative – especially with complex topics.

APCO was awarded Best Agency to Work for: EMEA Network in 2017 and 2019 and EMEA Corporate Consultancy of the year, 2019 by PRovoke Media.