Associate Director, Digital Strategist, Health

Mid-level Communication Professionals New York, New York Washington, District Of Columbia Chicago, Illinois Seattle, Washington Raleigh, North Carolina


APCO Worldwide is looking to hire an Associate Director-level individual with health care experience to join its digital team. By joining our team, you will be joining colleagues who are open, collaborative, diverse and curious. Clients come to us to help solve tricky problems, create new ideas and campaigns, and connect with others. We believe in the power of communication to affect change and we are excited by purposeful work.

Our digital strategy team has a passion for turning insight into big, bold ideas. We’re looking for communicators and strategists who understand how to use data to gain and validate audience and environment insights and how to combine those insights with digital trends to inform health strategy. Our clients include leading pharmaceutical manufacturers, medical societies, trade associations, health insurers, pharmacy benefit managers, patient advocacy groups and medical device makers. APCO and its professionals have played leading roles in virtually every major health care issue considered over the past few decades.

 

Responsibilities

  • Lead and collaborate on day-to-day client project work and produce quality client deliverables
  • Direct and manage mid and junior staff in the execution of appropriate digital activities, including liaising with creative team
  • Lead and support business development, especially the integration of digital to proposals and pitches
  • Provide ongoing counsel to clients, including through memos and presentations
  • Lead digital strategy engagements with a strong focus on analytics, meaningful digital experiences and well-coordinated influencer engagement
  • Conduct and lead research using digital and analytic tools and synthesize data from multiple channels or activation streams to inform a clear point of view on implications for future program or campaign activities
  • Develop integrated content strategies and narratives that demonstrate a robust understanding of digital and social media platforms, target audiences and measurement
  • Develop advertising and amplification strategies with a strong understanding of paid social media campaigns, sponsored content, and influencer identification and management
  • Work cross-functionally with other strategy colleagues, client partners, discipline leads, and other internal partners
  • Partner with broader client services to help grow key large accounts and ensure client satisfaction by identifying and presenting solutions for key strategic challenge(s) and business, communications and digital needs to be addressed
  • Play an active role in brainstorm meetings, challenging convention by creating and innovating and presenting new campaign ideas
  • Maintain self-driven passion and curiosity to stay abreast of current industry trends affecting clients, and be able to analyze and make strategic recommendations regarding communication strategy surrounding both identified and emerging issues

 

The successful candidate should be ready to:

  • Support and lead projects for our high-profile health care clients
  • Provide top client service
  • Produce thoughtful, well-written deliverables under tight deadlines
  • Actively participate in and lead internal and client meetings and brainstorming sessions
  • Offer creativity and can-do practicality  
  • Lead and support strategy development for client campaigns
  • Enjoy engaging with a variety of different people and stakeholders
  • Engage in business development activities including writing proposals and developing pitch decks

 

Qualifications

  • At least 6 years of experience in a fast-paced digital environment, ideally in consulting, business development or strategy
  • Agency or consulting experience with pharma companies
  • Demonstrated ability to apply research insights to strategy development
  • Successful track record of creating strategically thoughtful projects that deliver measurable impact
  • Experience with the development of social media campaigns and paid social programs
  • Strong verbal, written and analytical skills
  • Willingness to mentor and train staff at all levels
  • Bachelor’s degree from an accredited college or university in a related field

 About APCO

Founded in 1984, APCO Worldwide is an award-winning, independently owned global communication and business strategy firm with offices in major cities throughout North America, Europe, the Middle East and Asia. APCO combines a global perspective with local expertise to help clients around the world manage challenges, opportunities, perceptions and reputations. APCO clients include corporations and governments; industry associations and nonprofit organizations; and many of the top Fortune 500 companies. The firm is a majority women-owned business.

APCO Worldwide, named one of the Best Agencies to Work For in North America by PRovoke Media for four consecutive years and a 2020 Top Places to Work in PR by PRNews, offers a collegial work environment, countless training and development opportunities, and a competitive compensation and benefits package.