Senior Copywriter/Associate Creative Director

Senior-level Professionals Raleigh, North Carolina


APCO Worldwide, a global communications agency, is looking for a Senior Copywriter/Associate Creative Director to join our North American creative team. The team currently sits across three markets (D.C., NY and NC) and this position will be based in Raleigh, NC. We are a strategically driven public affairs firm that helps clients break through and make an impact in an increasingly distracted, noise-filled environment. In this role, you will have opportunities to be part of the broader global creative community at APCO, and you will help concept big ideas, craft stories and simplify complex ideas for various audiences.

We are looking for someone to be responsible for the strategic direction of our creative-driven projects as well as the career paths of our creative talent on the creative team, ensuring the work is always the best we can produce and that the individuals on the team are managed/mentored and continuously growing and thriving. The selected candidate will work on one primary account (with a large health care client) along with other smaller clients, partnering with account managers to understand our clients’ business needs and then tapping and working with people across practice groups and offices to determine the best—not just the easiest—solutions to complex challenges. 

This talented writer must be highly motivated to lead new biz efforts, pitch to win the room, earn the trust of our clients, come up with the next big idea that can be delivered on time/budget, present original concepts with ease, and speak the language of APCO’s various offerings beyond creative. They must demonstrate an understanding of the business of APCO’s business by working with leadership to make profitable decisions to better processes and performance.  

A bit about you

As a copywriter, you know what to say and how to say it, but you also have an eye for design and a love of how the combination of art and copy can impact audiences. Put simply, you’re involved even after the words are approved. You’re an innately curious, organized, disciplined, and creative communicator with a passion for verbal branding and integrated campaigns. You possess both technical expertise and the ability to work with many personalities. You can examine details word by word but also see and speak to the global impact of our work. Because problem-solving is your passion, you’re pragmatic, resourceful, committed, and collaborative. You’re adept at developing strong working relationships with account managers, communicating clearly and directly with clients and you have a penchant to create inclusive environments for diverse teams.

Qualifications

  • A robust background with extensive (10+ years) experience in a client-facing creative role in a digitally integrated agency environment.
  • BA or BS in Advertising, Journalism, Communications, etc. and/or a well-rounded portfolio showcasing your expertise in creative thinking, the written (or spoken) word, and the results of your compelling and emotionally engaging work.
  • Proven leadership skills—from mentoring creatives to educating and guiding account staff through creative expertise.
  • Strong ability to articulate clear creative direction and recommendations to improve on the creative process to keep work on budget and schedule.
  • Excellent presentation skills and communication abilities with both colleagues and clients.
  • Skilled in the art of prioritizing and managing work and resources across engagements based on short- and long-term need. 
  • Demonstrated knowledge of audience segmentation, content strategy, paid targeting and earned media
  • Solid grasp of brand positioning, brand strategy and brand equity assessments 

Responsibilities & Requirements 

  • Serve as strategic lead on brand communications, brand reputation and corporate communications campaigns 
  • Connect business objectives with creative strategy on large and small accounts
  • Lead presentations, workshops, immersion sessions internally and externally (client facing)
  • Lead client meetings, both digitally and in-person (when/where safe and necessary)
  • Write/develop foundational verbal brand elements, in partnership with in-house research team and industry-specific experts: positioning statement, mission, vision, values, message pillars/matrices, audience personas, brand strategy, etc. 
  • Write/develop creative briefs, campaign narratives, scripts, digital and traditional ads, communications and marketing materials 
  • Strong background in ad concepting and creative activations 
  • Oversee copywriters and designers on creative execution 
  • Manage & nurture junior creatives (especially copywriters) on skills development
  • Ability to partner with colleagues to educate them on the creative process in a collaborative way
  • At least 4 years of experience in developing creative for healthcare orgs (private or NGO)


Founded in 1984, APCO Worldwide is an award-winning, independently owned global communication and business strategy firm with offices in major cities throughout North America, Europe, the Middle East and Asia. APCO combines a global perspective with local expertise to help clients around the world manage challenges, opportunities, perceptions and reputations. APCO clients include corporations and governments; industry associations and nonprofit organizations; and many top Fortune 500 companies. The firm is a majority women-owned business. 

APCO Worldwide, named one of the Best Agencies to Work For in North America by PRovoke Media for four consecutive years and a 2020 Top Places to Work in PR by PRNews, offers a collegial work environment, countless training and development opportunities, and a competitive compensation and benefits package.